Consumer's Guide to Neuromarketing
A 12-part course with Brain Academy
Start Free Preview Start CourseCourse Overview
Teacher
Discover the NeuroCognitive and Behavioral Approach. Learn how 4 brainstructures run our lives and how to take control The NBA (or Neurocognitive and Behavioral Approach) is a fascinating, innovative and multi-disciplinary approach born out of 25... View ProfileDetails
- Total Time 1 hr, 30 min
- Lessons 12
- Attachment 1
- Exercises 44
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51 CQ
12 Lessons in This Course
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5 minPsychology lesson 13 CQ
In this lesson, learn how companies exploit the subconscious mind in advertising to control your buying decisions and influence your conscious thoughts.
with Brain AcademyIn this lesson, learn how companies exploit the subconscious mind in advertising to control your buying decisions and influence your conscious thoughts.
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8 minPsychology lesson 25 CQ
The strongest urge all living beings have is the one to survive. Learn how this instinct influences your thoughts and feelings with this neuroscience lesson.
with Brain AcademyThe strongest urge all living beings have is the one to survive. Learn how this instinct influences your thoughts and feelings with this neuroscience lesson.
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15 minPsychology lesson 38 CQ
Once you're acquainted with your primal instincts, learn how marketing strategies exploit your drive to survive and use clever techniques to entice consumers.
with Brain AcademyOnce you're acquainted with your primal instincts, learn how marketing strategies exploit your drive to survive and use clever techniques to entice consumers.
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6 minPsychology lesson 44 CQ
Learn how companies use marketing manipulation to exploit survival instincts in commercials with this lesson. You'll review several practical examples!
with Brain AcademyLearn how companies use marketing manipulation to exploit survival instincts in commercials with this lesson. You'll review several practical examples!
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3 minPsychology lesson 52 CQ
In this lesson, learn why human beings are hardwired to seek out good experiences and avoid bad ones. Then, review how companies use this concept in marketing.
with Brain AcademyIn this lesson, learn why human beings are hardwired to seek out good experiences and avoid bad ones. Then, review how companies use this concept in marketing.
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10 minPsychology lesson 66 CQ
In this neuroscience lesson, explore how marketing can manipulate consumers' learned obedience from childhood using ads that boost your dopamine levels.
with Brain AcademyIn this neuroscience lesson, explore how marketing can manipulate consumers' learned obedience from childhood using ads that boost your dopamine levels.
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5 minPsychology lesson 73 CQ
In this consumer awareness lesson, learn how easy it is for brands to evoke emotions in an audience using clever marketing techniques in ads and commercials.
with Brain AcademyIn this consumer awareness lesson, learn how easy it is for brands to evoke emotions in an audience using clever marketing techniques in ads and commercials.
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8 minPsychology lesson 85 CQ
In this lesson, learn how social and physical context influence your decision-making abilities and review examples of contextual marketing manipulation.
with Brain AcademyIn this lesson, learn how social and physical context influence your decision-making abilities and review examples of contextual marketing manipulation.
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13 minPsychology lesson 97 CQ
In this consumer awareness lesson, learn how companies use subconscious context in marketing to play on your senses, social instincts, and physiological drives.
with Brain AcademyIn this consumer awareness lesson, learn how companies use subconscious context in marketing to play on your senses, social instincts, and physiological drives.
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6 minPsychology lesson 104 CQ
In this lesson, learn how you can harness your insider knowledge about how neuroscience works in marketing and use it to avoid subconscious marketing traps.
with Brain AcademyIn this lesson, learn how you can harness your insider knowledge about how neuroscience works in marketing and use it to avoid subconscious marketing traps.
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3 minPsychology lesson 112 CQ
Ego depletion, also known as decision fatigue, can kick in when you're worn out from a long day of work or shopping. Learn how to avoid it with this lesson!
with Brain AcademyEgo depletion, also known as decision fatigue, can kick in when you're worn out from a long day of work or shopping. Learn how to avoid it with this lesson!
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3 minPsychology lesson 122 CQ
Review the basic principles of neuroscience and how it relates to marketing with this lesson. Also, get a few final tips for resisting tricky marketing ploys!
with Brain AcademyReview the basic principles of neuroscience and how it relates to marketing with this lesson. Also, get a few final tips for resisting tricky marketing ploys!
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631 min6-part Psychology course19 CQ
Learn about the neurocognitive and behavioral approach, including how the reptilian brain, paleolimbic brain, neolimbic brain, and prefrontal brain control human behavior.
with Brain AcademyLearn about the neurocognitive and behavioral approach, including how the reptilian brain, paleolimbic brain, neolimbic brain, and prefrontal brain control human behavior.
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855 min8-part Emotional Health course32 CQ
Don't waste another day feeling stressed; learn how to manage, mitigate, and relieve stress with guidance from neuroscience expert Gregory Caremans in this course on stress management techniques.
with Brain AcademyDon't waste another day feeling stressed; learn how to manage, mitigate, and relieve stress with guidance from neuroscience expert Gregory Caremans in this course on stress management techniques.
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19114 min19-part Psychology course69 CQ
Learn how to best respond to your child's needs from birth through young adulthood by understanding the role of neuroscience in child development in this science and psychology course for parents.
with Brain AcademyLearn how to best respond to your child's needs from birth through young adulthood by understanding the role of neuroscience in child development in this science and psychology course for parents.
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37146 min37-part Personal Growth course89 CQ
Are you interested in personal growth and emotional development? Consider this course on the neurocognitive and behavioral approach, or NBA, which can help you reduce stress and find happiness.
with Brain AcademyAre you interested in personal growth and emotional development? Consider this course on the neurocognitive and behavioral approach, or NBA, which can help you reduce stress and find happiness.
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2 minPsychology lesson2 CQ
Everyone experiences stress, but not everybody can manage their stress well. Find out how to observe others' stress and how to help your loved ones.
with Brain AcademyEveryone experiences stress, but not everybody can manage their stress well. Find out how to observe others' stress and how to help your loved ones.
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35451 min35-part Psychology course249 CQ
Psychology is a complex subject—and so is the human brain. In this introductory psychology course, Dr. Lisa Fosbender teaches about common human psychological concepts.
with Dr. LisaPsychology is a complex subject—and so is the human brain. In this introductory psychology course, Dr. Lisa Fosbender teaches about common human psychological concepts.
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12183 min12-part Psychology course97 CQ
Neuro-linguistic programming, or NLP, is a powerful tool for change and growth. Learn how to use it to face challenges, improve communication, and reach success.
with The Thought GymNeuro-linguistic programming, or NLP, is a powerful tool for change and growth. Learn how to use it to face challenges, improve communication, and reach success.
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1492 min14-part Psychology course53 CQ
If you're struggling to lose weight or stick to a healthy diet, committing to your goals can be more difficult than you thought. The proven psychology strategies introduced in this course can help!
with Social PsychologistIf you're struggling to lose weight or stick to a healthy diet, committing to your goals can be more difficult than you thought. The proven psychology strategies introduced in this course can help!
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768 min7-part Psychology course37 CQ
If you're looking to improve your happiness, try this self-help course based on actual psychology research that highlights a range of specific life hacks that reflect the science of happiness!
with Social PsychologistIf you're looking to improve your happiness, try this self-help course based on actual psychology research that highlights a range of specific life hacks that reflect the science of happiness!
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1294 min12-part Psychology course53 CQ
In this social psychology course, explore the study of subliminal persuasion, including its history, the psychology behind it, and studies that prove just how effective it is (and isn't).
with Social PsychologistIn this social psychology course, explore the study of subliminal persuasion, including its history, the psychology behind it, and studies that prove just how effective it is (and isn't).