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Brain Academy
How our brain works and its impact on our behavior

Discover the NeuroCognitive and Behavioral Approach. Learn how 4 brainstructures run our lives and how to take control

The NBA (or Neurocognitive and Behavioral Approach) is a fascinating, innovative and multi-disciplinary approach born out of 25 years of scientific research. It combines the fields of neurosciences, social psychology, behavioral sciences and many more to come up with one overlaying, comprehensive theory which gives unique insights in our complex human nature. It was originally developed by the French scientist J. Fradin.

My name is Gregory Caremans, and as the director of the Institute of Neurocognitivism I had the chance to work with Dr Fradin and become an expert in his groundbreaking approach. I'm much more a communicator than a scientist myself. And that's exactly my contribution to his work: explaining complex matters in a comprehensive and entertaining way.

With my team, we decided to translate the NBA into every day, real life applications: How to use the NBA to raise children, to become a better manager, to deal with stress, and so on… We've added new perspectives and insights from brilliant minds such as Daniel Kahneman, David Brooks, Dan Ariely, Antonio Damasio, Steven Pinker, and many more

So join us in this brain-revolution. Join one of our groundbreaking courses and become part of the tribe

Recent posts

Consumer's Guide to Neuromarketing, now on Curious.com

Ready for a new course? I am excited to share my most recently published course, Consumer's Guide to Neuromarketing.

In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.

See you inside,
Gregory from My brain and I

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