In this lesson, learn how companies exploit the subconscious mind in advertising to control your buying decisions and influence your conscious thoughts.
The strongest urge all living beings have is the one to survive. Learn how this instinct influences your thoughts and feelings with this neuroscience lesson.
Once you're acquainted with your primal instincts, learn how marketing strategies exploit your drive to survive and use clever techniques to entice consumers.
Learn how companies use marketing manipulation to exploit survival instincts in commercials with this lesson. You'll review several practical examples!
In this lesson, learn why human beings are hardwired to seek out good experiences and avoid bad ones. Then, review how companies use this concept in marketing.
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