Marketing & Distributing Digital Music
A 9-part course with Dr. Gigi Johnson
Start Free Preview Start CourseCourse Overview
Teacher
Dr. Gigi Johnson has taught digital marketing and branding for musicians and for music organizations in the UCLA Herb Alpert School of Music since 2010. Until 2005, she was Executive Director of the Entertainment and Media Management Institute at the... View ProfileDetails
- Total Time 1 hr, 35 min
- Lessons 9
- Attachments 25
- Exercises 28
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50 CQ
9 Lessons in This Course
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5 minFREEMarketing lesson 1Free3 CQ
The music industry has changed: most people download singles instead of buying records. Learn how a musician can adapt and make money via digital distribution.
with Dr. Gigi JohnsonThe music industry has changed: most people download singles instead of buying records. Learn how a musician can adapt and make money via digital distribution.
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20 minMusic lesson 211 CQ
How do musicians make money from free streaming sites and $0.99 downloads? This lesson delves into the rights and revenue streams of the modern musician.
with Dr. Gigi JohnsonHow do musicians make money from free streaming sites and $0.99 downloads? This lesson delves into the rights and revenue streams of the modern musician.
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9 minMarketing lesson 35 CQ
Learn how new mediums for music consumption like online music streaming and internet radio work, and what they mean for you as an artist marketing your music.
with Dr. Gigi JohnsonLearn how new mediums for music consumption like online music streaming and internet radio work, and what they mean for you as an artist marketing your music.
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15 minMarketing lesson 48 CQ
What's your marketing message? As a musician, you should be thinking about this as well as the other "4Ps" of marketing: product, price, place and promotion.
with Dr. Gigi JohnsonWhat's your marketing message? As a musician, you should be thinking about this as well as the other "4Ps" of marketing: product, price, place and promotion.
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10 minMarketing lesson 56 CQ
Do you know your customer? Do they buy your music for themselves? Where do they hang out? Learn how to market and promote your music in the digital world.
with Dr. Gigi JohnsonDo you know your customer? Do they buy your music for themselves? Where do they hang out? Learn how to market and promote your music in the digital world.
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11 minMarketing lesson 66 CQ
The internet is out there, waiting for your band. So how do you get the attention of online fans? Learn about social media and promoting your music online.
with Dr. Gigi JohnsonThe internet is out there, waiting for your band. So how do you get the attention of online fans? Learn about social media and promoting your music online.
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11 minMarketing lesson 76 CQ
If you’re a musician, you probably care about your fanbase. This lesson provides techniques for increasing your digital downloads, fanbase and presence.
with Dr. Gigi JohnsonIf you’re a musician, you probably care about your fanbase. This lesson provides techniques for increasing your digital downloads, fanbase and presence.
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5 minMarketing lesson 83 CQ
Are you doing more to make money than just offering a 99-cent track? To build your music career, you'll need to do some research to increase your fanbase.
with Dr. Gigi JohnsonAre you doing more to make money than just offering a 99-cent track? To build your music career, you'll need to do some research to increase your fanbase.
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3 minMarketing lesson 92 CQ
There are fans, and there are SUPER fans. You know, the devotees who love your music and brand. Connect with them directly to crowd-fund your next project.
with Dr. Gigi JohnsonThere are fans, and there are SUPER fans. You know, the devotees who love your music and brand. Connect with them directly to crowd-fund your next project.
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11122 min11-part Entrepreneurship course66 CQ
Growing a business is much easier with a solid brand in place. Digital marketing expert Dr. Gigi Johnson reveals how to analyze web data to design the launch—or re-launch—of your business.
with Dr. Gigi JohnsonGrowing a business is much easier with a solid brand in place. Digital marketing expert Dr. Gigi Johnson reveals how to analyze web data to design the launch—or re-launch—of your business.
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10151 min10-part Marketing course79 CQ
The internet is a vast world waiting for you to utilize its marketing resources. Internet marketing expert NT Izuchi shares invaluable secrets to getting site visitors and ultimately, paid customers.
with NT IzuchiThe internet is a vast world waiting for you to utilize its marketing resources. Internet marketing expert NT Izuchi shares invaluable secrets to getting site visitors and ultimately, paid customers.
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880 min8-part Entrepreneurship course44 CQ
Join in with this course from Bitesize Business School to review the basics of branding. Covered are tips for creating a cohesive brand using the perfect company name, logo, website, and more.
Join in with this course from Bitesize Business School to review the basics of branding. Covered are tips for creating a cohesive brand using the perfect company name, logo, website, and more.
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1098 min10-part Marketing course55 CQ
Learn how to use stories to market your business and gain trusted customers! Content marketing ninja Kevin Campbell breaks down tried and true story-selling methods with real-world examples.
with Kevin Campbell FilmsLearn how to use stories to market your business and gain trusted customers! Content marketing ninja Kevin Campbell breaks down tried and true story-selling methods with real-world examples.
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640 min6-part Entrepreneurship course23 CQ
What are digital information products and how can they help your business grow? In this course, learn how to create information products that'll generate new leads and satisfy existing customers.
with Vladimir RaykovWhat are digital information products and how can they help your business grow? In this course, learn how to create information products that'll generate new leads and satisfy existing customers.
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524 min5-part Social Media course15 CQ
Would you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
with Vladimir RaykovWould you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
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15167 min15-part Social Marketing course90 CQ
Twitter is a social media platform that can be used for personal or professional use—and it’s all about marketing. This course from marketing expert Sally Ulianich covers Twitter marketing techniques.
with Sally UlianichTwitter is a social media platform that can be used for personal or professional use—and it’s all about marketing. This course from marketing expert Sally Ulianich covers Twitter marketing techniques.
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1097 min10-part Social Marketing course53 CQ
Are you ready for your first YouTube marketing campaign? In this course for beginners, web video marketing ninja Kevin Campbell discusses inbound video content marketing and the power of storytelling.
with Kevin Campbell FilmsAre you ready for your first YouTube marketing campaign? In this course for beginners, web video marketing ninja Kevin Campbell discusses inbound video content marketing and the power of storytelling.
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641 min6-part Social Marketing course23 CQ
In this course from Social Media Rocketeer, learn the basic strategies used in digital marketing. Covered are essential techniques for growing a business using social media best practices.
In this course from Social Media Rocketeer, learn the basic strategies used in digital marketing. Covered are essential techniques for growing a business using social media best practices.
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524 min5-part Social Media course15 CQ
Would you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
with Vladimir RaykovWould you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
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1398 min13-part Social Marketing course55 CQ
If you're looking to grow your business marketing efforts with Pinterest—a social media site that is a great source of web traffic for your website or blog—then you've discovered the ideal course!
If you're looking to grow your business marketing efforts with Pinterest—a social media site that is a great source of web traffic for your website or blog—then you've discovered the ideal course!