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Marketing & Distributing Digital Music

50 CQ
9 Lessons
  • Playing
    Free
    3 CQ
    1. Intro to Digital Music Distribution
    A lesson with Dr. Gigi Johnson
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    The music industry has changed: most people download singles instead of buying records. Learn how a musician can adapt and make money via digital distribution.

    The music industry has changed: most people download singles instead of buying records. Learn how a musician can adapt and make money via digital distribution.

  • Playing
    11 CQ
    2. Understanding Digital Music Distribution
    A lesson with Dr. Gigi Johnson
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    How do musicians make money from free streaming sites and $0.99 downloads? This lesson delves into the rights and revenue streams of the modern musician.

    How do musicians make money from free streaming sites and $0.99 downloads? This lesson delves into the rights and revenue streams of the modern musician.

  • Playing
    5 CQ
    3. How Music & Videos Are Consumed Today
    A lesson with Dr. Gigi Johnson
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    Learn how new mediums for music consumption like online music streaming and internet radio work, and what they mean for you as an artist marketing your music.

    Learn how new mediums for music consumption like online music streaming and internet radio work, and what they mean for you as an artist marketing your music.

  • Playing
    8 CQ
    4. How to Market & Promote Your Music| Pt 1
    A lesson with Dr. Gigi Johnson
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    What's your marketing message? As a musician, you should be thinking about this as well as the other "4Ps" of marketing: product, price, place and promotion.

    What's your marketing message? As a musician, you should be thinking about this as well as the other "4Ps" of marketing: product, price, place and promotion.

  • Playing
    6 CQ
    5. How to Market & Promote Your Music| Pt 2
    A lesson with Dr. Gigi Johnson
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    Do you know your customer? Do they buy your music for themselves? Where do they hang out? Learn how to market and promote your music in the digital world.

    Do you know your customer? Do they buy your music for themselves? Where do they hang out? Learn how to market and promote your music in the digital world.

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