The music industry has changed: most people download singles instead of buying records. Learn how a musician can adapt and make money via digital distribution.
How do musicians make money from free streaming sites and $0.99 downloads? This lesson delves into the rights and revenue streams of the modern musician.
Learn how new mediums for music consumption like online music streaming and internet radio work, and what they mean for you as an artist marketing your music.
What's your marketing message? As a musician, you should be thinking about this as well as the other "4Ps" of marketing: product, price, place and promotion.
Do you know your customer? Do they buy your music for themselves? Where do they hang out? Learn how to market and promote your music in the digital world.
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