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Cool Social Psychology Experiments

75 CQ
20 Lessons
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    1. Behavioral Priming
    A lesson with Social Psychologist
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    In this social psychology lesson, learn about priming, including two sample studies demonstrating the effectiveness of priming on participants' behavior.

    In this social psychology lesson, learn about priming, including two sample studies demonstrating the effectiveness of priming on participants' behavior.

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    2. Compliance & the "Because" Heuristic
    A lesson with Social Psychologist
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    In this social psychology lesson, learn how researchers tested the because heuristic, and how it affects compliance in two studies involving a copy machine.

    In this social psychology lesson, learn how researchers tested the because heuristic, and how it affects compliance in two studies involving a copy machine.

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    3. Embodied Cognition
    A lesson with Social Psychologist
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    Learn about embodied cognition through two research studies, including one about perceived warmth and another about how smell affects contributing to charity.

    Learn about embodied cognition through two research studies, including one about perceived warmth and another about how smell affects contributing to charity.

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    4. Understanding Embodiment & Cognition
    A lesson with Social Psychologist
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    In this social psychology lesson, gain a basic understanding of embodiment and how it applies to the physical and emotional sensations involved with pain.

    In this social psychology lesson, gain a basic understanding of embodiment and how it applies to the physical and emotional sensations involved with pain.

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    5. Endowment Effect
    A lesson with Social Psychologist
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    In just a few minutes, gain a basic understanding of the endowment effect, a concept claiming that once you own something, you place more value on it.

    In just a few minutes, gain a basic understanding of the endowment effect, a concept claiming that once you own something, you place more value on it.

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4 Comments
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Emiel d
Is it correct to come to such a strong conclusions in an experiment on just a 34 % difference? 3.95 vs 2.60? It's only 34 % therefore the conclusion is made that when it smells fishy that people are less trusting. However this is a bit misinforming. Because 34% less is not that much. The same goes for the Asch study in which students adhere to group conformity when judging lengths of a line. However only 37 % of the people did conform which is not much. Could you elaborate on this?
Social Psychologist
There's a distinction between the SIZE of the effect and the RELIABILITY of it. Different research goals emphasize different concerns. Basic scientific research is concerned primarily with the reliability of an effect. That is, even when an effect is relatively small, if it is a reliable bias, then we learn something about psychology. Someone who wants to apply the finding has different goals and may acknowledge the reality of the effect but may see it as too small to make a practical difference
Social Psychologist
It's worth noting, though, that even when an effect is small, publishing the results requires that the appropriate statistical tests show that the difference was unlikely to happen simply by chance. So even if it's a SLIGHT difference, it is nevertheless a meaningful one.
Emiel d
I understand. I have done some research statistics as well. So the statistics is what I do understand but the conclusions seem a bit grandiose for such a small effect. Meaning that 34 % of people would adhere to this effect, of course when assuming that it accounts for the whole population. This means that the effect only accounts for the minority and not the majority. Therefore it is not the psychology of people but of some. But still thank you for your explanation. I love your courses!
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