Cool Social Psychology Experiments

In this social psychology lesson, learn about priming, including two sample studies demonstrating the effectiveness of priming on participants' behavior.

In this social psychology lesson, learn how researchers tested the because heuristic, and how it affects compliance in two studies involving a copy machine.

Learn about embodied cognition through two research studies, including one about perceived warmth and another about how smell affects contributing to charity.

In this social psychology lesson, gain a basic understanding of embodiment and how it applies to the physical and emotional sensations involved with pain.

In just a few minutes, gain a basic understanding of the endowment effect, a concept claiming that once you own something, you place more value on it.