In this lesson, learn how companies exploit the subconscious mind in advertising to control your buying decisions and influence your conscious thoughts.

The strongest urge all living beings have is the one to survive. Learn how this instinct influences your thoughts and feelings with this neuroscience lesson.

Once you're acquainted with your primal instincts, learn how marketing strategies exploit your drive to survive and use clever techniques to entice consumers.

In this lesson, learn why human beings are hardwired to seek out good experiences and avoid bad ones. Then, review how companies use this concept in marketing.

In this neuroscience lesson, explore how marketing can manipulate consumers' learned obedience from childhood using ads that boost your dopamine levels.

In this consumer awareness lesson, learn how easy it is for brands to evoke emotions in an audience using clever marketing techniques in ads and commercials.

In this lesson, learn how social and physical context influence your decision-making abilities and review examples of contextual marketing manipulation.

In this consumer awareness lesson, learn how companies use subconscious context in marketing to play on your senses, social instincts, and physiological drives.

In this lesson, learn how you can harness your insider knowledge about how neuroscience works in marketing and use it to avoid subconscious marketing traps.

Ego depletion, also known as decision fatigue, can kick in when you're worn out from a long day of work or shopping. Learn how to avoid it with this lesson!