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Consumer's Guide to Neuromarketing

51 CQ
12 Lessons
Course Info
Previous...
  • Playing
    3 CQ
    1. Marketing and the Subconscious Mind
    A lesson with Brain Academy
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    In this lesson, learn how companies exploit the subconscious mind in advertising to control your buying decisions and influence your conscious thoughts.

    Marketing and the Subconscious Mind
    with Brain Academy

    In this lesson, learn how companies exploit the subconscious mind in advertising to control your buying decisions and influence your conscious thoughts.

  • Playing
    5 CQ
    2. How Survival Instincts Affect Consumers
    A lesson with Brain Academy
    View lesson

    The strongest urge all living beings have is the one to survive. Learn how this instinct influences your thoughts and feelings with this neuroscience lesson.

    How Survival Instincts Affect Consumers
    with Brain Academy

    The strongest urge all living beings have is the one to survive. Learn how this instinct influences your thoughts and feelings with this neuroscience lesson.

  • Playing
    8 CQ
    3. How Marketing Exploits Human Instincts
    A lesson with Brain Academy
    View lesson

    Once you're acquainted with your primal instincts, learn how marketing strategies exploit your drive to survive and use clever techniques to entice consumers.

    How Marketing Exploits Human Instincts
    with Brain Academy

    Once you're acquainted with your primal instincts, learn how marketing strategies exploit your drive to survive and use clever techniques to entice consumers.

  • Playing
    4 CQ
    4. Marketing Manipulation in Commercials
    A lesson with Brain Academy
    View lesson

    Learn how companies use marketing manipulation to exploit survival instincts in commercials with this lesson. You'll review several practical examples!

    Marketing Manipulation in Commercials
    with Brain Academy

    Learn how companies use marketing manipulation to exploit survival instincts in commercials with this lesson. You'll review several practical examples!

  • Playing
    2 CQ
    5. How Learned Behavior Affects Consumers
    A lesson with Brain Academy
    View lesson

    In this lesson, learn why human beings are hardwired to seek out good experiences and avoid bad ones. Then, review how companies use this concept in marketing.

    How Learned Behavior Affects Consumers
    with Brain Academy

    In this lesson, learn why human beings are hardwired to seek out good experiences and avoid bad ones. Then, review how companies use this concept in marketing.

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