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Consumer's Guide to Neuromarketing

51 CQ
12 Lessons
Previous...
  • Playing
    6 CQ
    6. Marketing Methods that Release Dopamine
    A lesson with Brain Academy
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    In this neuroscience lesson, explore how marketing can manipulate consumers' learned obedience from childhood using ads that boost your dopamine levels.

    In this neuroscience lesson, explore how marketing can manipulate consumers' learned obedience from childhood using ads that boost your dopamine levels.

  • Playing
    3 CQ
    7. Recognizing Brand Influences in Ads
    A lesson with Brain Academy
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    In this consumer awareness lesson, learn how easy it is for brands to evoke emotions in an audience using clever marketing techniques in ads and commercials.

    In this consumer awareness lesson, learn how easy it is for brands to evoke emotions in an audience using clever marketing techniques in ads and commercials.

  • Playing
    5 CQ
    8. Recognizing Context in Marketing
    A lesson with Brain Academy
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    In this lesson, learn how social and physical context influence your decision-making abilities and review examples of contextual marketing manipulation.

    In this lesson, learn how social and physical context influence your decision-making abilities and review examples of contextual marketing manipulation.

  • Playing
    7 CQ
    9. How Marketing Uses Subconscious Context
    A lesson with Brain Academy
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    In this consumer awareness lesson, learn how companies use subconscious context in marketing to play on your senses, social instincts, and physiological drives.

    In this consumer awareness lesson, learn how companies use subconscious context in marketing to play on your senses, social instincts, and physiological drives.

  • Playing
    4 CQ
    10. How to Make Smart Buying Decisions
    A lesson with Brain Academy
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    In this lesson, learn how you can harness your insider knowledge about how neuroscience works in marketing and use it to avoid subconscious marketing traps.

    In this lesson, learn how you can harness your insider knowledge about how neuroscience works in marketing and use it to avoid subconscious marketing traps.

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