Rebranding to Grow Your Business

66 CQ
11 Lessons
Course Info
Previous...
  • Playing
    Free
    2 CQ
    1. What is a Brand?
    A lesson with Dr. Gigi Johnson
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    What is a brand? What value can a brand bring to your company? Discover the nature of the connection between individuals and brands right here!

    What is a Brand?
    with Dr. Gigi Johnson

    What is a brand? What value can a brand bring to your company? Discover the nature of the connection between individuals and brands right here!

  • Playing
    9 CQ
    2. Finding Brand Competitors & Customers
    A lesson with Dr. Gigi Johnson
    View lesson

    How can you understand your brand? Researching competitors can provide a wealth of information, and this marketing data is right at your fingertips!

    Finding Brand Competitors & Customers
    with Dr. Gigi Johnson

    How can you understand your brand? Researching competitors can provide a wealth of information, and this marketing data is right at your fingertips!

  • Playing
    9 CQ
    3. Marketing Tools & Rebranding Plan
    A lesson with Dr. Gigi Johnson
    View lesson

    In this marketing lesson, learn all about the four P's: product, price, place, and promotion. Discover how each of these concepts applies to your brand!

    Marketing Tools & Rebranding Plan
    with Dr. Gigi Johnson

    In this marketing lesson, learn all about the four P's: product, price, place, and promotion. Discover how each of these concepts applies to your brand!

  • Playing
    7 CQ
    4. Using Google Analytics to Plan Marketing
    A lesson with Dr. Gigi Johnson
    View lesson

    How should you plan marketing messages? Regardless of the approach you are taking to date, discover how to use Google Analytics to evaluate your plans!

    Using Google Analytics to Plan Marketing
    with Dr. Gigi Johnson

    How should you plan marketing messages? Regardless of the approach you are taking to date, discover how to use Google Analytics to evaluate your plans!

  • Playing
    5 CQ
    5. Creating a Deep Brand Message
    A lesson with Dr. Gigi Johnson
    View lesson

    How is your brand perceived? In this marketing lesson, take a look at brand attributes, brand promise, brand voice, and overall clarity for customers.

    Creating a Deep Brand Message
    with Dr. Gigi Johnson

    How is your brand perceived? In this marketing lesson, take a look at brand attributes, brand promise, brand voice, and overall clarity for customers.

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