What is a brand? What value can a brand bring to your company? Discover the nature of the connection between individuals and brands right here!
How can you understand your brand? Researching competitors can provide a wealth of information, and this marketing data is right at your fingertips!
In this marketing lesson, learn all about the four P's: product, price, place, and promotion. Discover how each of these concepts applies to your brand!
How should you plan marketing messages? Regardless of the approach you are taking to date, discover how to use Google Analytics to evaluate your plans!
How is your brand perceived? In this marketing lesson, take a look at brand attributes, brand promise, brand voice, and overall clarity for customers.
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