Advertising Tips for Business Owners

27 CQ
10 Lessons
Course Info
Previous...
  • Playing
    2 CQ
    6. Customer Targeting in Ad Campaigns
    A lesson with Tom Wanek
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    In this business lesson learn why not to worry too much about demographic targeting in advertising campaigns. The most important factor is a marketing message.

    Customer Targeting in Ad Campaigns
    with Tom Wanek

    In this business lesson learn why not to worry too much about demographic targeting in advertising campaigns. The most important factor is a marketing message.

  • Playing
    3 CQ
    7. Writing Ad Copy to Generate Sales
    A lesson with Tom Wanek
    View lesson

    What combination of words generates a buying response in customers? It's not magic, but in this advertising lesson learn to create an impactful mental image.

    Writing Ad Copy to Generate Sales
    with Tom Wanek

    What combination of words generates a buying response in customers? It's not magic, but in this advertising lesson learn to create an impactful mental image.

  • Playing
    2 CQ
    8. Using Big Ideas in Business Advertising
    A lesson with Tom Wanek
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    What's the one thing to add dimension to your advertising? To make a big splash you need big ideas, which are discussed in this business advertising lesson.

    Using Big Ideas in Business Advertising
    with Tom Wanek

    What's the one thing to add dimension to your advertising? To make a big splash you need big ideas, which are discussed in this business advertising lesson.

  • Playing
    3 CQ
    9. Copywriting to Tap Emotional Desire
    A lesson with Tom Wanek
    View lesson

    In advertising, saying the right thing is far more important than how you say it. Learn about writing to customer need, and how to avoid a "faux benefit" trap.

    Copywriting to Tap Emotional Desire
    with Tom Wanek

    In advertising, saying the right thing is far more important than how you say it. Learn about writing to customer need, and how to avoid a "faux benefit" trap.

  • Playing
    3 CQ
    10. Using Humor in Advertising
    A lesson with Tom Wanek
    View lesson

    What's the most effective use of humor in advertising? When can using humor be detrimental to a business? Discover in this advertising and marketing lesson!

    Using Humor in Advertising
    with Tom Wanek

    What's the most effective use of humor in advertising? When can using humor be detrimental to a business? Discover in this advertising and marketing lesson!

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