Media Training for Finance Professionals

62 CQ
27 Lessons
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    2 CQ
    11. Framing a Media Message
    A lesson with TJ Walker
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    A media message is everything that you need to communicate on a subject in 3 points. Sounds simple, right? It is, but only if you plan your message in advance.

    A media message is everything that you need to communicate on a subject in 3 points. Sounds simple, right? It is, but only if you plan your message in advance.

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    3 CQ
    12. Creating Positive Media Messages
    A lesson with TJ Walker
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    Learn how to maintain positivity in your message by discussing real results and illustrate the problems you are tackling in each of your message points.

    Learn how to maintain positivity in your message by discussing real results and illustrate the problems you are tackling in each of your message points.

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    2 CQ
    13. Preparing a Message for an Interview
    A lesson with TJ Walker
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    Fine tune your media message! Since you are familiar with an issue before talking to a reporter, you should expect certain questions and prepare beforehand.

    Fine tune your media message! Since you are familiar with an issue before talking to a reporter, you should expect certain questions and prepare beforehand.

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    2 CQ
    14. Creating Messages That Resonate
    A lesson with TJ Walker
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    What makes a message resonate with an audience? Discover why a message that is interesting to you and the reporter may not be best for viewers or readers.

    What makes a message resonate with an audience? Discover why a message that is interesting to you and the reporter may not be best for viewers or readers.

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    2 CQ
    15. How to Craft a Perfect Media Message
    A lesson with TJ Walker
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    After writing down your proposed messages, you need to prioritize! In this lesson learn how to define your top three messages and critique them for relevance.

    After writing down your proposed messages, you need to prioritize! In this lesson learn how to define your top three messages and critique them for relevance.

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