Crisis Communications 101

20 CQ
5 Lessons
Course Info
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    Free
    2 CQ
    1. Defining Your Media Interview Goals
    A lesson with TJ Walker
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    Do you panic when faced with emergency media interviews? TJ Walker explains how two hours of planning can prepare you to face the interview with confidence.

    Defining Your Media Interview Goals
    with TJ Walker

    Do you panic when faced with emergency media interviews? TJ Walker explains how two hours of planning can prepare you to face the interview with confidence.

  • Playing
    5 CQ
    2. Crafting a Media Interview Message
    A lesson with TJ Walker
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    Learn the essentials of a strong media message that works to your advantage, and grasp how to carefully consider questions from the press and media consumers.

    Crafting a Media Interview Message
    with TJ Walker

    Learn the essentials of a strong media message that works to your advantage, and grasp how to carefully consider questions from the press and media consumers.

  • Playing
    4 CQ
    3. Answering Media Interview Questions
    A lesson with TJ Walker
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    Learn how to rephrase questions from reporters, give focused messages that won't be taken out of context, and get your intended message across.

    Answering Media Interview Questions
    with TJ Walker

    Learn how to rephrase questions from reporters, give focused messages that won't be taken out of context, and get your intended message across.

  • Playing
    3 CQ
    4. Speaking in Sound Bites
    A lesson with TJ Walker
    View lesson

    Media expert TJ Walker shares his advice for speaking in sound bites by offering three of the best ways to present your messages and discussing those to avoid.

    Speaking in Sound Bites
    with TJ Walker

    Media expert TJ Walker shares his advice for speaking in sound bites by offering three of the best ways to present your messages and discussing those to avoid.

  • Playing
    6 CQ
    5. Final Media Interview Tips
    A lesson with TJ Walker
    View lesson

    Before you face the press, listen to TJ Walker's final media interview tips to make sure you look and sound your best for your off- or on-camera interview.

    Final Media Interview Tips
    with TJ Walker

    Before you face the press, listen to TJ Walker's final media interview tips to make sure you look and sound your best for your off- or on-camera interview.

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    2 Comments
    500 characters max

    Cristina S
    You are a very effective communicator. I guess this is no news. I just stumbled in your lesson. I did not look for it and I listened to end. I am an academic! I have been interviewed a couple of times in the news....I believe, intuitively, I have done OK. I enjoyed your professional advise. CRistina Sampaio
    appreciate appreciated
     –  reply
     –  delete

    TJ Walker
    thanks for stopping by!
    appreciate appreciated
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     –  delete
    500 characters max