Crisis Communications 101

Do you panic when faced with emergency media interviews? TJ Walker explains how two hours of planning can prepare you to face the interview with confidence.

Learn the essentials of a strong media message that works to your advantage, and grasp how to carefully consider questions from the press and media consumers.

Learn how to rephrase questions from reporters, give focused messages that won't be taken out of context, and get your intended message across.

Media expert TJ Walker shares his advice for speaking in sound bites by offering three of the best ways to present your messages and discussing those to avoid.

Before you face the press, listen to TJ Walker's final media interview tips to make sure you look and sound your best for your off- or on-camera interview.