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October 12, 2019

Word of the Day: Rejuvenate

2 CQ

Word of the Day : January 1, 2017

rejuvenate \rih-JOO-vuh-nayt\ verb


1 : to make young or youthful again : give new vigor to

2 : to restore to an original or new state


The new arts complex and adjacent businesses have rejuvenated the city and turned downtown into a destination for visitors.

"I was drained. When I started thinking about doing another album, I had all this self-doubt. I didn't think the songs would be any good. But I pushed through, and when 'Slipstream' was so well-received, it rejuvenated me." — Bonnie Raitt, quoted in The Chicago Tribune, 18 Mar. 2016

Did You Know?

Rejuvenate originated as a combination of the prefix re-, which means "again," with a Latin term that also gave us the words juvenile and junior—juvenis, meaning "young." Rejuvenate literally means "to make young again" and can imply a restoration of physical or mental strength or a return to a more youthful, healthy condition, as when you try to rejuvenate your skin with moisturizer. You can also rejuvenate things that are timeworn. For instance, a lackluster brand can be rejuvenated by a new marketing campaign.

Aired January 1, 2017

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