Research Methods For Business Students

Will your research cover a snapshot in time or changes over time? In this lesson, learn about cross-sectional and longitudinal case studies.

When it comes to research, reliability and validity are paramount. In this lesson, learn what makes research reliable and valid, and therefore, good research.

What is your role as a researcher? In this research methodology lesson, learn the differences between internal and external researcher roles.

For research, you need a sample. In this research methodology lesson, learn how to select a sample with proper justification for particular research.

With probability sampling techniques, a population is selected randomly. In this lesson, learn about the math and numbers of probability sampling.