Professional Marketing Basics

32 CQ
9 Lessons
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    4 CQ
    6. Marketing Generalists vs. Specialists
    A lesson with MeanThat
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    In this lesson, learn what a market niche is, how it factors into your marketing, and the difference between marketing generalists and specialists.

    In this lesson, learn what a market niche is, how it factors into your marketing, and the difference between marketing generalists and specialists.

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    4 CQ
    7. What is a Sales Funnel?
    A lesson with MeanThat
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    A sales funnel is one of the most powerful tools in marketing. In this lesson, learn all about how to use a sales funnel to improve your marketing.

    A sales funnel is one of the most powerful tools in marketing. In this lesson, learn all about how to use a sales funnel to improve your marketing.

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    4 CQ
    8. What is Search Engine Optimization?
    A lesson with MeanThat
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    In this lesson on marketing, learn what SEO is, how and if you should invest in it, and how it can be utilized to help business' market their services.

    In this lesson on marketing, learn what SEO is, how and if you should invest in it, and how it can be utilized to help business' market their services.

  • Playing
    4 CQ
    9. Marketing Performance Measurement
    A lesson with MeanThat
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    How can marketers measure the results of their marketing activities? In this lesson, learn about performance measurements which help evaluate marketing efforts.

    How can marketers measure the results of their marketing activities? In this lesson, learn about performance measurements which help evaluate marketing efforts.

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