Simple Rules for Email Marketing

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How do you use an email list to promote your business effectively while avoiding spamming your customers? Learn the four keys to effective email marketing.

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5 Comments
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Arianna H
Thanks! Nice lesson.
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M M
ThAnk you
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Theresa S
Did not apply to my retail situation at all. If I do quarterly newsletters I would lose my subscribers. Monthly e-blasts are not often enough for them, they ask for more! If I do monthly, they write and ask if they have been taken off the mailing list. Take note - customers will tell you how often they want to hear from you!
Sherilan R
hi Theresa, I'm just getting started and can't imagine what I'd write (I'm a visual artist - glass, pottery, silk) that would engage people on a monthly or more frequent basis. What do you do and what do you cover in your newsletters. ???
Theresa S
Hi Sherilan, I'm actually in retail and my customers ALWAYS want to hear about WHAT'S NEW! Of course that makes it rather easy for me but because I like to write, I have no problem personalizing my emails too! Good luck in your new venture! Theresa
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