Scrapbooking is a passion that all three of us have shared for a long time. It is something that has brought us together on countless occasions and strengthened our family bond. The idea for Kiwi Lane started in 2008 while we were scrapbooking together. We were complaining to each other that most of the samples that we found in magazines and online were for one-picture, one-page layouts and depended heavily on expensive embellishments to accomplish their look. It was this frustration that led us to develop a new style of scrapbooking that provided endless inspiration and simplified the scrapbooking process. We called this technique “Framing,” and it changed the way that we scrapbooked, allowing us to add as many pictures as we wanted and end up with a beautiful, balanced, professional layout every time.