How to Use Google Analytics

Learn how to improve your website's experience by exploring the behavior flow reports, content reports, and site speed report available in Google Analytics.

Learn how and what people search for on your website using Google Analytics, discover how to track special content, and see how to link AdSense to Analytics.

Learn how to track website newsletter sign-ups, ecommerce revenue, average order value, and more with Google Analytics goals and ecommerce functionality.

Learn how to read multi-channel funnels in Google Analytics, and then discover how conversion credit is given to each source using attribution models.

Take your ability to synthesize valuable website data to the next level with custom reports. Learn how to build your own in Google Analytics in this lesson.