Over the decades, polls show that the public fear subliminal persuasion and its influence. Explore how fear has affected advertising in the U.S. and abroad.

Can subliminal images shape your likes and dislikes? Learn about classical and evaluative conditioning, including the methods and results of scientific studies.

Join this social psychology lesson to explore how exposure to stimuli, both conscious and subliminal, affects opinions and preferences in scientific studies.

What is the unconscious mind? Join this social psychology lesson to explore scientific research that examines what the unconscious mind is and how it operates.

Psychologists study the influence of subliminal persuasion through careful experiments. Join in to learn scientific methods and elements of an experiment.

Can music control your subconscious? Learn how researchers study auditory subliminal messages in music and self-help programs, and the methods' effectiveness.

Priming involves getting people to think a particular way, but influence is based on existing associations. Learn about subliminal priming in this lesson.

Join this social psychology lesson to explore research that establishes the effect of subliminal influence given the presence of specific pre-existing needs.

How effective is subliminal persuasion really? Explore the use of meta-analysis to determine the influence subliminal tactics have on participants' behavior.