The Science of Subliminal Influence

Can music control your subconscious? Learn how researchers study auditory subliminal messages in music and self-help programs, and the methods' effectiveness.

Priming involves getting people to think a particular way, but influence is based on existing associations. Learn about subliminal priming in this lesson.

Can subliminal images shape your likes and dislikes? Learn about classical and evaluative conditioning, including the methods and results of scientific studies.

Join this social psychology lesson to explore how exposure to stimuli, both conscious and subliminal, affects opinions and preferences in scientific studies.

Join this social psychology lesson to explore research that establishes the effect of subliminal influence given the presence of specific pre-existing needs.