Facebook Marketing Essentials
A 20-part course with Sara Nguyen | Social Media Rocketeer
Start Free Preview Start CourseCourse Overview
Teacher
I'm a wine lover and coffee addict who is also super nerdy and really good at all of the "geeky" and "techy" marketing stuff. I am passionate about helping small businesses accelerate their business growth leveraging the power of online and social... View ProfileDetails
- Total Time 2 hr, 36 min
- Lessons 20
- Attachments 40
- Exercises 47
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87 CQ
20 Lessons in This Course
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7 minFacebook lesson 14 CQ
Learn about some common Facebook misconceptions and overcome Facebook fears and obstacles so you can start marketing your small business online.
Learn about some common Facebook misconceptions and overcome Facebook fears and obstacles so you can start marketing your small business online.
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6 minFacebook lesson 24 CQ
In this lesson, learn about the power of Facebook for business and top level Facebook marketing strategies on how to get Facebook working for your business.
In this lesson, learn about the power of Facebook for business and top level Facebook marketing strategies on how to get Facebook working for your business.
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10 minFacebook lesson 36 CQ
In this marketing lesson, learn why you need a Facebook page to help grow your business, and discover the difference between a Facebook page and profile.
In this marketing lesson, learn why you need a Facebook page to help grow your business, and discover the difference between a Facebook page and profile.
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11 minFacebook lesson 46 CQ
A picture is worth a thousand words, and on Facebook, a cover photo and profile image are the first impressions your brand makes on a potential customer.
A picture is worth a thousand words, and on Facebook, a cover photo and profile image are the first impressions your brand makes on a potential customer.
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6 minFacebook lesson 54 CQ
How do Facebook apps come into play with your marketing strategy? In this lesson, learn the benefits of using Facebook apps for your business.
How do Facebook apps come into play with your marketing strategy? In this lesson, learn the benefits of using Facebook apps for your business.
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9 minFacebook lesson 65 CQ
Learn how to use Facebook Groups: a highly underutilized offering that provides the opportunity for you to engage with an audience in a closed setting.
Learn how to use Facebook Groups: a highly underutilized offering that provides the opportunity for you to engage with an audience in a closed setting.
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5 minFacebook lesson 73 CQ
What are Facebook Ads and what role can they play in your overall marketing effort? Learn how Facebook advertising can help supercharge your business.
What are Facebook Ads and what role can they play in your overall marketing effort? Learn how Facebook advertising can help supercharge your business.
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6 minFacebook lesson 84 CQ
If you plan to run regular Facebook ads, consider setting up a Facebook Ad account. In this lesson, learn how to set one up for your marketing campaign.
If you plan to run regular Facebook ads, consider setting up a Facebook Ad account. In this lesson, learn how to set one up for your marketing campaign.
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5 minFacebook lesson 93 CQ
What is the purpose of your Facebook ad? In this lesson, explore Facebook ad objectives and find out which ones to use for your marketing campaign.
What is the purpose of your Facebook ad? In this lesson, explore Facebook ad objectives and find out which ones to use for your marketing campaign.
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13 minFacebook lesson 107 CQ
With the right strategy behind a Facebook Like Campaign, you can quickly build your brand and following. Learn how to set up a Facebook Like Campaign correctly.
With the right strategy behind a Facebook Like Campaign, you can quickly build your brand and following. Learn how to set up a Facebook Like Campaign correctly.
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6 minFacebook lesson 114 CQ
Learn how to increase the reach of your Facebook posts effectively by boosting them and discover the different ways you can promote a page post.
Learn how to increase the reach of your Facebook posts effectively by boosting them and discover the different ways you can promote a page post.
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5 minFacebook lesson 123 CQ
Learn how to create Facebook ads that send people to your business's website and increase conversions on your website such as leads and downloads.
Learn how to create Facebook ads that send people to your business's website and increase conversions on your website such as leads and downloads.
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5 minFacebook lesson 133 CQ
Facebook retargeting is a highly underutilized tool. Learn how retargeting ads work and how to create a Facebook retargeting campaign for your business page.
Facebook retargeting is a highly underutilized tool. Learn how retargeting ads work and how to create a Facebook retargeting campaign for your business page.
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5 minFacebook lesson 143 CQ
Facebook insights provide valuable data for understanding how people are engaging with your Facebook page. Learn how to read and make sense
of these reports.Facebook insights provide valuable data for understanding how people are engaging with your Facebook page. Learn how to read and make sense
of these reports. -
5 minFacebook lesson 153 CQ
When running Facebook Ads, it's important to track how well the ads are performing by taking advantage of and understanding Facebook Ads Reporting.
When running Facebook Ads, it's important to track how well the ads are performing by taking advantage of and understanding Facebook Ads Reporting.
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10 minFacebook lesson 166 CQ
Learn how to create a Facebook content marketing plan to brand yourself as the “go to” person in your industry and generate traffic to your website.
Learn how to create a Facebook content marketing plan to brand yourself as the “go to” person in your industry and generate traffic to your website.
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5 minFacebook lesson 173 CQ
Consider outsourcing components of your Facebook marketing plan to get better results; learn what elements to consider outsourcing and where to find staff.
Consider outsourcing components of your Facebook marketing plan to get better results; learn what elements to consider outsourcing and where to find staff.
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6 minFacebook lesson 184 CQ
It's time to establish a plan. Learn how to visualize and actualize your business's six month marketing plan that includes Facebook ads and great content.
It's time to establish a plan. Learn how to visualize and actualize your business's six month marketing plan that includes Facebook ads and great content.
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12 minFacebook lesson 197 CQ
In this lesson, Sara interviews public figure Adele McConnell aka "Vegie Head" for real-world Facebook page success tips and recommendations.
In this lesson, Sara interviews public figure Adele McConnell aka "Vegie Head" for real-world Facebook page success tips and recommendations.
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9 minFacebook lesson 205 CQ
In this lesson, Sara interviews Jenny McFadden from Art Journal Crazy about how she used art journaling Facebook groups to build her email list for free.
In this lesson, Sara interviews Jenny McFadden from Art Journal Crazy about how she used art journaling Facebook groups to build her email list for free.
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641 min6-part Social Marketing course23 CQ
In this course from Social Media Rocketeer, learn the basic strategies used in digital marketing. Covered are essential techniques for growing a business using social media best practices.
In this course from Social Media Rocketeer, learn the basic strategies used in digital marketing. Covered are essential techniques for growing a business using social media best practices.
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10115 min10-part Blogging course62 CQ
Are you an up-and-coming business owner who needs a website? In this marketing course, learn how to set up a stunning website that reflects your personality and generates leads and sales.
Are you an up-and-coming business owner who needs a website? In this marketing course, learn how to set up a stunning website that reflects your personality and generates leads and sales.
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1398 min13-part Social Marketing course55 CQ
If you're looking to grow your business marketing efforts with Pinterest—a social media site that is a great source of web traffic for your website or blog—then you've discovered the ideal course!
If you're looking to grow your business marketing efforts with Pinterest—a social media site that is a great source of web traffic for your website or blog—then you've discovered the ideal course!
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15167 min15-part Social Marketing course90 CQ
Twitter is a social media platform that can be used for personal or professional use—and it’s all about marketing. This course from marketing expert Sally Ulianich covers Twitter marketing techniques.
with Sally UlianichTwitter is a social media platform that can be used for personal or professional use—and it’s all about marketing. This course from marketing expert Sally Ulianich covers Twitter marketing techniques.
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1097 min10-part Social Marketing course53 CQ
Are you ready for your first YouTube marketing campaign? In this course for beginners, web video marketing ninja Kevin Campbell discusses inbound video content marketing and the power of storytelling.
with Kevin Campbell FilmsAre you ready for your first YouTube marketing campaign? In this course for beginners, web video marketing ninja Kevin Campbell discusses inbound video content marketing and the power of storytelling.
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641 min6-part Social Marketing course23 CQ
In this course from Social Media Rocketeer, learn the basic strategies used in digital marketing. Covered are essential techniques for growing a business using social media best practices.
In this course from Social Media Rocketeer, learn the basic strategies used in digital marketing. Covered are essential techniques for growing a business using social media best practices.
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524 min5-part Social Media course15 CQ
Would you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
with Vladimir RaykovWould you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
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1398 min13-part Social Marketing course55 CQ
If you're looking to grow your business marketing efforts with Pinterest—a social media site that is a great source of web traffic for your website or blog—then you've discovered the ideal course!
If you're looking to grow your business marketing efforts with Pinterest—a social media site that is a great source of web traffic for your website or blog—then you've discovered the ideal course!