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Professional Marketing Basics

32 CQ
9 Lessons
Course Info
  • Playing
    2 CQ
    1. What is the Role of a Marketer?
    A lesson with MeanThat
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    In this lesson, learn about the role of a marketer, including what a marketer does, a marketer's top priorities, and why product feedback is important.

    What is the Role of a Marketer?
    with MeanThat

    In this lesson, learn about the role of a marketer, including what a marketer does, a marketer's top priorities, and why product feedback is important.

  • Playing
    3 CQ
    2. B2B vs. B2C Marketing
    A lesson with MeanThat
    View lesson

    What's the difference between B2B and B2C companies? In this lesson, discover what a B2B and B2C company offers, and compare the two types of businesses.

    B2B vs. B2C Marketing
    with MeanThat

    What's the difference between B2B and B2C companies? In this lesson, discover what a B2B and B2C company offers, and compare the two types of businesses.

  • Playing
    3 CQ
    3. Important Key Marketing Terms
    A lesson with MeanThat
    View lesson

    When interviewing for a marketing job, you must have the lingo down. In this lesson, learn about customer acquisition, relationship management, and upselling.

    Important Key Marketing Terms
    with MeanThat

    When interviewing for a marketing job, you must have the lingo down. In this lesson, learn about customer acquisition, relationship management, and upselling.

  • Playing
    5 CQ
    4. Working as a Marketer at a Startup
    A lesson with MeanThat
    View lesson

    In this lesson, learn about what it's like to work at a startup company as a marketer, including the environment, the salary, and the job interview.

    Working as a Marketer at a Startup
    with MeanThat

    In this lesson, learn about what it's like to work at a startup company as a marketer, including the environment, the salary, and the job interview.

  • Playing
    3 CQ
    5. What is a Marketing Plan?
    A lesson with MeanThat
    View lesson

    In this lesson, learn about the two parts of a marketing plan, the short-term and long-term plans, and review how to address them in a job interview.

    What is a Marketing Plan?
    with MeanThat

    In this lesson, learn about the two parts of a marketing plan, the short-term and long-term plans, and review how to address them in a job interview.

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