Professional Marketing Basics

32 CQ
9 Lessons
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    2 CQ
    1. What is the Role of a Marketer?
    A lesson with MeanThat
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    In this lesson, learn about the role of a marketer, including what a marketer does, a marketer's top priorities, and why product feedback is important.

    In this lesson, learn about the role of a marketer, including what a marketer does, a marketer's top priorities, and why product feedback is important.

  • Playing
    3 CQ
    2. B2B vs. B2C Marketing
    A lesson with MeanThat
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    What's the difference between B2B and B2C companies? In this lesson, discover what a B2B and B2C company offers, and compare the two types of businesses.

    What's the difference between B2B and B2C companies? In this lesson, discover what a B2B and B2C company offers, and compare the two types of businesses.

  • Playing
    3 CQ
    3. Important Key Marketing Terms
    A lesson with MeanThat
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    When interviewing for a marketing job, you must have the lingo down. In this lesson, learn about customer acquisition, relationship management, and upselling.

    When interviewing for a marketing job, you must have the lingo down. In this lesson, learn about customer acquisition, relationship management, and upselling.

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    5 CQ
    4. Working as a Marketer at a Startup
    A lesson with MeanThat
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    In this lesson, learn about what it's like to work at a startup company as a marketer, including the environment, the salary, and the job interview.

    In this lesson, learn about what it's like to work at a startup company as a marketer, including the environment, the salary, and the job interview.

  • Playing
    3 CQ
    5. What is a Marketing Plan?
    A lesson with MeanThat
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    In this lesson, learn about the two parts of a marketing plan, the short-term and long-term plans, and review how to address them in a job interview.

    In this lesson, learn about the two parts of a marketing plan, the short-term and long-term plans, and review how to address them in a job interview.

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