Research Methods For Business Students

In this research methodology lesson, learn about non-probability sampling techniques so you can choose the right one for your research project.

In this lesson, explore the definition of secondary research, and review the pros and cons of using secondary research instead of primary research.

In this lesson, learn about using the options of participant observation versus structured observation for data collection techniques for your research.

When doing research, one data collection method is interviews. In this lesson, learn about the three different interview types, and when it's best to use each.

In this lesson on collecting primary data for research, review the different questionnaire variables, as well as the various types of questionnaires.