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Business Curio

December 4, 2023

How holiday advertising is different this year

4 CQ

We’re in the thick of holiday shopping season. But as companies compete for consumer dollars and distinguish themselves through advertising, they’re taking inflation into account and trying to play to customer emotions. Plus, X’s Elon Musk has some choice words for boycotting advertisers, and celebrities face potential liabilities when promoting financial investments.

Aired November 30, 2023

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