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In addition to selling your crafts for profit, you can make money by hosting advertisements on your website. By using Google AdSense, Project Wonderful, and even your WordPress blog ads, you’ll be able to make money when people come to your website. These tools are easy to use and can increase your reach and customer base. In this final lesson on how to sell your crochet for profit, take a look at how your brand can make money for you.


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You've created the skeleton of your skirt - and now it's time to flesh it out by adding the waistband and lining! In this next-to-last lesson on sewing a skirt using a commercial pattern, Mimi G Style shows you how to make fit adjustments to your lining, then walks you through sewing in both lining and waistband. See how to leave a seam allowance when attaching the waistband, sew over the zipper coil, and match up your seams and notches as you add the lining.


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In addition to retail and wholesale pricing, you will need to have special pricing in place for some other common sales scenarios. In this lesson, Sedie walks you through how to price your crochet products (or any product!) for a craft show, flea market, or consignment. Then, you’ll also get tips on offering discounts to friends and family so that you can continue to grow your small business. Finally, learn how to price items for charity auctions and nonprofits.


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It's time to add the finishing touches to your homemade skirt! This lesson is the final part of Mimi G Style's series on creating a basic skirt from a commercial pattern. Learn how to 'stitch in the ditch', or sew a seam between the waistband, fashion fabric, and lining that hardly can be seen. Iron the waistband, and then sew the lining along the zipper tape. See how to finish off the hem of your skirt, and how to sew a hook and eye with which you can fasten the top of the waistband.


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Social media is a great way to build community and put a personal touch to your business. In this lesson, learn how to use social media to engage with your target audience and get online followers. Sedie will guide you through the merits of blogging, Facebook, Twitter, Pinterest, and Instagram. Learn which form of social media is best for sharing pictures and which forms is like the online cocktail party. By connecting to your customers, you’ll be better able to grow your small business.


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You're stenciling a damask or all-over stenciling project, but how you do approach stenciling those tricky corners? This lesson from Cutting Edge Stencils walks you through stenciling corners using a roller and stencil brush. Learn how taking the corner one wall at a time, then filling in the overlapping area with a brush, can give you clean, sharp corners.


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12 of 12

Do you love that digital scrapbooking Studio J is easy and mess-free, but feel frustrated by the flat look of your title texts? Studio Scrapping teaches you a neat trick for adding 3D effects to any text. See how you can use additional text boxes to add highlights and shadows to create the illusion of a light source shining on three-dimensional letters.


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8 of 12

Now that you’ve got your target audience figured out and your items properly priced, it’s time to get out there and sell! Learn where to start when it comes to selling your handmade crochet items in this lesson from Sedie. You’ll learn about hosted sites such as Etsy, ArtFire, eBay, Craftsy, and Ravelry, and why you should set-up an online shop either on a hosted website or your own domain. Then, also consider selling your handmade products in a traditional brick and mortar shop!


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You've assembled the pieces of your skirt, so now it's time to add a zipper! This lesson from Mimi G Style shows you how to take a commercial skirt pattern and alter it to install a clean-looking invisible zipper using basting stitches and a zipper foot. See how to use pins to keep your fabric in place, use a seam ripper to remove basting stitches, sew in your skirt lining, and then check the size of your skirt and take it in or let it out at the seams to get that perfect fit.


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Now that you’re ready to start making your handmade crochet items, it’s time to figure out pricing. Knowing how to price your work is essential in keeping your business afloat and your bottom line strong. Make sure your small business makes a profit by setting a wholesale price based on fixed costs and variable costs. In this lesson, Sedie will share some tips and show you some simple formulas for calculating wholesale prices.


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4 of 12

In this lesson, learn how to plan your business inventory. Will you make prototypes and then crochet custom items to order? Or, will you have a set inventory and stockpile of items ready to ship? You’ll want to consider things such as storage space, upfront business costs, and business insurance. Then, take the next steps in your small business by planning you shipping packaging, creating business cards, and photographing your products.


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Continue planning your business by focusing on one of the key components: you! In this lesson, you’ll take what you know about your target audience and add in what you know about yourself. What makes you different? Learn how to make a business stand out with a unique selling proposition. By having a clear idea of why customers would buy from you, the seller and small business owner, you’ll be better able to relate and speak to them.


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Intrigued by screen printing, but not quite ready to invest in a six station six color press? Or do you have one of those, but need something portable for demonstrations and screen printing on the go? Catspit Productions shows you how to construct a homemade stand for your bench press out of a sawhorse, scrap wood, and counterweight, and discusses the advantages of a small single color press.


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Create soothing scented guest soaps from scratch, right at home! Part of their series on how to make soap, the O'Neil Sisters show you how to make flower-shaped soaps with chamomile (or any herb) suspended within the soap. Learn how to mix, scent, color, and add the herbs, then pour your soap into a mold and cure it. Also get tips on attractive presentation to show off your hard work!


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Before you save your finished digital scrapbook layout and add it to your shopping cart, make sure that you are taking advantage of all of Studio J’s features. In this lesson, Amy from Studio Scrapping demonstrates the difference that the Remove Blemish, Toothbrush, Glare, and Wrinkle tools can make—after all, if you want your images to contain good memories, it makes sense to edit them. By editing, you can eliminate any sensitive issues that might prevent your hard work from being enjoyed.


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Engaging with your audience isn’t the only benefit of using social media to promote your small business! Learn how to increase traffic to your Facebook page and online store by using targeted Facebook ads. Facebook is the largest social media platform and a great way to reach your customers. By understanding how to advertise on Facebook, you’ll be able to grow your business and increase profits. Monitor your ads to make sure your marketing budget is being spent well!


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Now that you know how to do wholesale pricing, continue your journey into building a small business by figuring out how to calculate retail price. Using your wholesale price, you’ll set a suggested retail price, as well as consider how much items will cost customers buying direct from you. Sedie will give you important tips on making sure you keep your target audience in mind and what can happen if you undercut your wholesale buyers.


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Out with the old stencils and in with the new! Catspit Productions teaches you how to wash the emulsion out of your screen printing screen so that you can use the screen to print a new design. Learn why you get a slimy build-up of emulsion on the ink-well side of your screen, what tools you will require to reclaim the screen, and what a proper wash booth should include.


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It's party time in your digital scrapbook - and you're hanging up the decorations! Amy Ulen teaches you how to create banners in Close to My Heart online scrapbooks. Learn the tricks for making pennant-shaped text boxes, creating realistic stitching for your banner's string, and adding a photo mat or border for each flag.


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