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10 of 12

In this lesson, make the most of your business advertising and marketing budget by learning how to use Google AdWords to customize ads that will drive traffic to your page. This pay-per-click advertising method can get you targeted online traffic and help boost sales. Then, learn how to use Google AdSense to make more money for your small business by hosting other advertisements on your website.


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8 of 12

Now that you’ve got your target audience figured out and your items properly priced, it’s time to get out there and sell! Learn where to start when it comes to selling your handmade crochet items in this lesson from Sedie. You’ll learn about hosted sites such as Etsy, ArtFire, eBay, Craftsy, and Ravelry, and why you should set-up an online shop either on a hosted website or your own domain. Then, also consider selling your handmade products in a traditional brick and mortar shop!


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12 of 12

Do you love that digital scrapbooking Studio J is easy and mess-free, but feel frustrated by the flat look of your title texts? Studio Scrapping teaches you a neat trick for adding 3D effects to any text. See how you can use additional text boxes to add highlights and shadows to create the illusion of a light source shining on three-dimensional letters.


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8 of 12

It's party time in your digital scrapbook - and you're hanging up the decorations! Amy Ulen teaches you how to create banners in Close to My Heart online scrapbooks. Learn the tricks for making pennant-shaped text boxes, creating realistic stitching for your banner's string, and adding a photo mat or border for each flag.


Assignment:
10:15
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You're stenciling a damask or all-over stenciling project, but how you do approach stenciling those tricky corners? This lesson from Cutting Edge Stencils walks you through stenciling corners using a roller and stencil brush. Learn how taking the corner one wall at a time, then filling in the overlapping area with a brush, can give you clean, sharp corners.


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2:13
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Looking for a great do-it-yourself way to add interest and color to your home? Thinking about painting a statement wall? Consider stenciling—with elegant designs and easy to use stencils, your paint project just got easier. In this lesson, Cutting Edge Stencils demonstrates how to use an interlocking stencil to update a wall. Learn how to align stencils, make sure your design is level, and how to use the registration to ensure correct spacing. Beautiful just got easy.


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3:25
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11 of 12

Engaging with your audience isn’t the only benefit of using social media to promote your small business! Learn how to increase traffic to your Facebook page and online store by using targeted Facebook ads. Facebook is the largest social media platform and a great way to reach your customers. By understanding how to advertise on Facebook, you’ll be able to grow your business and increase profits. Monitor your ads to make sure your marketing budget is being spent well!


Assignment:
19:31
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10 of 10

Out with the old stencils and in with the new! Catspit Productions teaches you how to wash the emulsion out of your screen printing screen so that you can use the screen to print a new design. Learn why you get a slimy build-up of emulsion on the ink-well side of your screen, what tools you will require to reclaim the screen, and what a proper wash booth should include.


Assignment:
8:38
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6 of 12

Now that you know how to do wholesale pricing, continue your journey into building a small business by figuring out how to calculate retail price. Using your wholesale price, you’ll set a suggested retail price, as well as consider how much items will cost customers buying direct from you. Sedie will give you important tips on making sure you keep your target audience in mind and what can happen if you undercut your wholesale buyers.


Assignment:
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3 of 12

Continue planning your business by focusing on one of the key components: you! In this lesson, you’ll take what you know about your target audience and add in what you know about yourself. What makes you different? Learn how to make a business stand out with a unique selling proposition. By having a clear idea of why customers would buy from you, the seller and small business owner, you’ll be better able to relate and speak to them.


Assignment:
14:44
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9

You can't make an omelet without cracking a few eggs, nor can you create great art without making a little mess! Cope with that mess with these tips and tricks from Cutting Edge Stencils for properly cleaning, drying, and storing your stencils and paint brushes. Learn when it's time to clean your stencil, and how to wash it clean without damaging or entangling delicate edges. Be sure to use a mesh strainer to keep your paint from going down the drain, which will rescue your plumbing and the environment!


Assignment:
1:40
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2 of 10

Intrigued by screen printing, but not quite ready to invest in a six station six color press? Or do you have one of those, but need something portable for demonstrations and screen printing on the go? Catspit Productions shows you how to construct a homemade stand for your bench press out of a sawhorse, scrap wood, and counterweight, and discusses the advantages of a small single color press.


Assignment:
7:00
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5 of 12

Now that you’re ready to start making your handmade crochet items, it’s time to figure out pricing. Knowing how to price your work is essential in keeping your business afloat and your bottom line strong. Make sure your small business makes a profit by setting a wholesale price based on fixed costs and variable costs. In this lesson, Sedie will share some tips and show you some simple formulas for calculating wholesale prices.


Assignment:
20:48
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7 of 12

In addition to retail and wholesale pricing, you will need to have special pricing in place for some other common sales scenarios. In this lesson, Sedie walks you through how to price your crochet products (or any product!) for a craft show, flea market, or consignment. Then, you’ll also get tips on offering discounts to friends and family so that you can continue to grow your small business. Finally, learn how to price items for charity auctions and nonprofits.


Assignment:
23:55
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3

Wall art is expensive, but stenciling is a great way to make a statement wall that won’t break the bank! In this lesson from Cutting Edge Stencils learn about the necessary tools (a stencil, foam roller, brushes, paint, tape, and paper towels), and the proper techniques to achieve an evenly colored stenciled wall. Finally, learn helpful tips like how to remove paint if you accidentally roll off the edge stencil, and how to continue your stenciled design around corners.


Assignment:
3:31
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5 of 12

Before you save your finished digital scrapbook layout and add it to your shopping cart, make sure that you are taking advantage of all of Studio J’s features. In this lesson, Amy from Studio Scrapping demonstrates the difference that the Remove Blemish, Toothbrush, Glare, and Wrinkle tools can make—after all, if you want your images to contain good memories, it makes sense to edit them. By editing, you can eliminate any sensitive issues that might prevent your hard work from being enjoyed.


Assignment:
10:16
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9 of 12

Social media is a great way to build community and put a personal touch to your business. In this lesson, learn how to use social media to engage with your target audience and get online followers. Sedie will guide you through the merits of blogging, Facebook, Twitter, Pinterest, and Instagram. Learn which form of social media is best for sharing pictures and which forms is like the online cocktail party. By connecting to your customers, you’ll be better able to grow your small business.


Assignment:
26:47
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Want to add a little spice to your kitchen wallpaper? Use a stencil to paint a border running above your counters and appliances! This lesson from Cutting Edge Stencils teaches you to tape your stencil in place, apply your paint evenly with a roller, and remove your stencil without smearing or bleeding your paint. This simple technique for stenciling a border can add an simple but classy accent to any room.


Assignment:
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Make a lovely Easter decoration made from real eggs! In this lesson, Great Aunt teaches you how to blow out the insides of an egg, then decorate the shells and hang them up for festive fun. Learn how to remove an egg's innards without breaking it, how to clean the shell, and what the easiest materials are for coloring your eggs (not to mention some cute suggestions for how to decorate them).


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