Story Selling for Small Businesses

Learn how to write a marketing story that makes your client the hero of his or her community much like how Han Solo helped Luke save the Rebellion in Star Wars.

To market with stories, you have to learn how to think like a publisher, develop a world view, understand your market, and create new stories consistently.

Learn the basic framework for writing a great marketing story, from the headline to the call to action. Interesting stories help small businesses grow!

Service-based businesses may get referrals, but great stories about your clients will help prospects become customers and rave about you on social media.

Any product can be given a story that makes a buyer more interested. Learn how to sell retail products by reviewing expert marketing stories from big names.