How to Use Google Analytics

In this introductory lesson, gain a basic understanding of what Google Analytics is, as well as how it functions, benefits your online business, and is set up.

From setting permissions for individual users, to tracking data and setting up goals, learn how to configure the view settings in Google Analytics.

Explore the Google Analytics interface by learning how to control date ranges and export reports. Plus, learn about metrics, dimensions, sessions, and more.

It's important to configure your Google Analytics dashboard and reports to include the most relevant and valuable information. Learn how in this lesson.

In this lesson, get an essential overview of how to manipulate data and search for relevant information within Google Analytics graphs, charts, and tables.