This lesson covers what will help you sell your book during any kind of media appearance or interview and how your expertise will help your sales grow.

Learn how to get a handle on promoting yourself and your book in the media by using things like gimmicks, being topical, and understanding your audience.

This lesson covers why your expertise, and not the fact you wrote a book, is the most important part of any media tour appearance for an author.

In this lesson, publisher and author Dan Poynter discusses many advantages of promoting a book to your audience through new media, offering tips for success.

In this lesson, self-publishing expert and author Dan Poynter offers his advice and expertise about selling and promoting your book during speaking engagements.

Self-publishing guru Dan Poynter discusses why Amazon is where independent writers should be distributing, promoting, and getting feedback on their books.

Going on television to promote your book? Discover the best tips for looking sharp on camera, as well as little things to avoid that will distract.

Learn how to appear relaxed on camera with these great, specific tips on how to sit for a media interview, as well as tips for practicing beforehand.

This lesson covers what a media message is, its importance, and what to keep in mind as you come up with a strategy for promoting your book in media outlets.

In this lesson, get more tips on how to create the most effective media message possible in order to promote your book to media outlets and gain exposure.