Learn about Google search engine ranking factors, get started with Webmaster Tools, and discover the importance of a sitemap in this online marketing lesson.

In this lesson, get an introduction to some of the best plugins and extensions available to measure a website’s analytics, including keyword density and more.

Learn how to use the Keyword Planner in Google AdWords to research and find the keywords that will dramatically improve your website’s search engine ranking.

Now that you have your keyword and backlink strategy in place, learn how to measure your SEO efforts! Review some of the best SEO ranking report tools around.

In this lesson, Collin from White List Marketing Firm demonstrates how to optimize your website for a high Google search engine ranking using keywords.

Boost your online marketing efforts and move your site to the top of Google search results by learning how to build backlinks to your website.

Collin from White List Marketing Firm demonstrates how to optimize your homepage to geotarget several nearby cities and still keep a high search engine ranking.

In this lesson, Collin from White List Marketing Firm shares some of his favorite social bookmarking and viral marketing websites, apps, and plugins.