What’s the difference between paid and organic search advertising? In this lesson, discover the relationship between internet marketing and search engines.

In this video tutorial lecture, we introduce students to basic functionality of Google's Keyword Planner which is the #1 SEO research software on the Internet.

Keyword research requires some form of keyword planner. In this lesson, take a tour of the basic functions of Google’s AdWords for search engine optimization.

Do you remember the difference between short and long tail keywords? In this lesson, group specific keywords apart from broader terms for business success.

Turn your business into a success by learning to use search engine optimization (SEO) keywords on your website for prospective patrons to find!

Should you purchase a “.info,” “.biz,” or “.com” domain name? Learn about the most common domain hosts and how to choose keyword-rich domain names.

Embrace the world of SEO strategy! In this lesson, learn why you should incorporate search engine optimization keywords into your website page titles.

What is an Alt-tag? Why are they important? In this internet marketing lesson, find out why you should include keywords in every document’s Alt-tag.

Understanding the importance of social media SEO is one thing; learning how to employ SEO keywords effectively is an imperative skill for success.

Like Google’s Keyword Planner, Wordtracker shows the volume and competition rate of SEO keywords. Brian Dale shows you how it works in this lesson.