Have a great business idea? Before quitting your day job and starting a small business, ask yourself a few questions to determine if you're ready!

Owning your own company requires a solid foundation. Let entrepreneurship expert Cate Costa help you prepare to launch a start-up or small business!

Lay a solid foundation for your new business by analyzing the industry and competitive landscape -- a must see for all budding entrepreneurs!

Create a solid foundation for your startup business marketing plan! Cate Costa teaches the 4 P’s of marketing for entrepreneurs and small business owners.

Learn how to use online ads to promote your small business or startup on the Internet! Cate Costa explains banner ads, affiliate marketing, and more!

As a new business, your company’s reputation is everything. Learn how to use public relations and publicity to promote your small business or startup.

Learn how sales promotions, product samples, events & experiences, contests, personal selling, and direct marketing can help your small business succeed!

A startup business is only as good as its ability to get the word out. Create a marketing plan to build your brand identity and bring in new customers!

As a startup entrepreneur or small business owner, your financial records are everything. Learn about the key financial statements you’ll need.

A good business plan will give your startup or small business a solid foundation. Learn the basics of operational and organizational planning in this lesson.