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In this introduction to internet marketing, learn about different marketing types, the twelve essential pillars of internet marketing, and best practices. Whether you’re marketing an internet course, products, or a business service, this overview of online marketing is central to your business’s success.
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In this keyword research lesson, learn how to search for and select the most appropriate and effective keywords for your internet marketing campaign. Brian Dale, your internet marketing instructor, demonstrates how to use Google Adwords, the free keyword planner, and shows how to choose and download keyword selections.
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Small business owners, get ready for your first YouTube marketing campaign by learning how inbound video content marketing works! Understand the power of video storytelling and how to incorporate it into your sales funnel. Learn how to create great content in order to attract viewers to take your call to action!
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Want to gain brand awareness while increasing revenue? Small business owners and entrepreneurs can benefit greatly from deal site marketing. In this internet marketing lesson, Brian Dale breaks down the advantages of marketing on deal sites such as Groupon and Amazon Local. Build an online presence by setting up on high-traffic sites!
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The essence of social media is in its name: social. In this final internet marketing lesson in a course from social media expert Paul Wilson, learn how to establish and maintain marketing relationships by contributing to social media and real-life local communities. Find out what customer service looks like across social media platforms and discover how collaborating with your competition can benefit your business.
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You are still in business because of your customers. As long as you have new customers and repeating customers, your business will grow. The moment you stop getting customers, your business could fail. This is why small business owners must understand human psychology in order to be great at marketing. In this marketing lesson, learn about the important connection between marketing and psychology.
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When most people think of marketing, they think of banner ads, social media posts, and direct mail. These traditional forms of marketing differ vastly from referral marketing, and in this lesson, referral marketing authority Michael Griffiths explains how. Learn how costly and successful each method of marketing is, review the merit of using relationships to increase sales, and determine the best approach for your business.
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Businesses can benefit greatly from social media marketing on Twitter! In this lesson, Sally Ulianich covers best business practices including customer prospecting, customer service, and maximizing follower engagement. It’s not all about selling; it’s about building relationships! Learn how to link your Twitter account with other social media platforms for maximum marketing coverage.
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How can marketers measure the results of their marketing activities? In this lesson, learn about the use of performance measurements to help evaluate marketing efforts. Discover the issues and problems that often arise with performance measurements, how to mitigate them, and the most important objective of them.
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How do local results show up on search engines when the internet is worldwide? Get an introduction to local SEO (search engine optimization) in this lesson. Internet marketing instructor Brian Dale reveals the importance of local SEO when it comes to getting your online business out there, where it needs to be.
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The millennial generation (ages 15-25) lives online and prefers its marketing stories to follow certain rules. Yet they love stories as much as anyone else. In this online marketing lesson, examine top story-sellers like Makeup By Mandy, Unboxing Therapy, First Kiss (Wren Fashions), and discover best practices for marketing products on Twitter, Instagram, and Vine.
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After you've identified why contextual subconscious marketing works, learn how companies use it to their advantage with this consumer awareness lesson! Begin by exploring the effects of smell, taste, sound, and sight in marketing manipulation, and learn what happens when marketing tactics exploit your learned social instincts and physiological drives.
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Wondering how you can avoid common marketing mistakes? If you're a service professional, these quick tips from Radical Entrepreneurship are designed to help you! First, you'll discover how to evaluate whether your marketing materials are reaching the right audience. Next, you'll learn about using language that connects with your market. Finally, you'll see what goes into creating a compelling offer!
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In this lesson, learn what a market niche is, and how it factors into your marketing strategy for a company. Review what the r/K selection theory has in common with marketing, and discover the differences between the marketing generalist versus the marketing specialist. Gain insight into why companies have to pick just one focus, either spreading out their resources over a few marketing niches or just investing in one single marketing niche.
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Get to know and engage your audience by marketing on Facebook! The world’s largest social networking and marketing platform, Facebook is an imperative resource for small business owners and entrepreneurs. Sedie from Yarn Obsession discusses how to set up a Facebook business page and guidelines for posting, sharing, and creating a culture on your Facebook page.
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Prepare for sales! In this internet marketing lesson, go over final tweaks in order to prepare your business website for local and global SEO marketing success. Now that you’ve perfected SEO rankings, turn those views and hits into sales! Learn marketing tips for further developing your online business.
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