Media Training for Finance Professionals

62 CQ
27 Lessons
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    2 CQ
    21. Controlling Your Responses to the Media
    A lesson with TJ Walker
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    In this lesson, learn how to control your responses to the media, along with how to avoid closing question pitfalls. Stay on message from start to finish!

    In this lesson, learn how to control your responses to the media, along with how to avoid closing question pitfalls. Stay on message from start to finish!

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    2 CQ
    22. What Is a Sound Bite?
    A lesson with TJ Walker
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    Did you know that what gets quoted is remarkably consistent around the world? Discover what this commonality is and how it determines what becomes a sound bite.

    Did you know that what gets quoted is remarkably consistent around the world? Discover what this commonality is and how it determines what becomes a sound bite.

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    2 CQ
    23. How to Create Sound Bites
    A lesson with TJ Walker
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    If you want your message heard, learn how to expertly craft sound bites that are irresistible to the media. It's easier than you think. Discover the secrets!

    If you want your message heard, learn how to expertly craft sound bites that are irresistible to the media. It's easier than you think. Discover the secrets!

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    3 CQ
    24. Attacks, Absolutes & Humor in Interviews
    A lesson with TJ Walker
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    Learn the strengths and weaknesses of attacks, absolutes, rhetorical questions, and humor as interviewing tactics for memorable sound bites quoted by the media.

    Learn the strengths and weaknesses of attacks, absolutes, rhetorical questions, and humor as interviewing tactics for memorable sound bites quoted by the media.

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    3 CQ
    25. Tips for Crafting Effective Sound Bites
    A lesson with TJ Walker
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    Looking for easy and effective sound bite tools? Take a look at a host of techniques you can use including analogies, pop culture references, and more.

    Looking for easy and effective sound bite tools? Take a look at a host of techniques you can use including analogies, pop culture references, and more.

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