Course Overview
Teacher
TJ Walker is the founder of Media Training Worldwide and has been conducting media training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators,... View ProfileDetails
- Total Time 40 min
- Lessons 8
- Exercises 20
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24 CQ
8 Lessons in This Course
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4 minFREECareer Growth lesson 1Free3 CQ
From understanding your company's larger business strategy, to identifying the media placement that's best for you, learn how to prepare to hire a PR firm.
with TJ WalkerFrom understanding your company's larger business strategy, to identifying the media placement that's best for you, learn how to prepare to hire a PR firm.
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4 minMarketing lesson 23 CQ
Gain expert tips for researching potential PR firms. Learn how to use your competitors to your advantage and compile a list of possible candidates.
with TJ WalkerGain expert tips for researching potential PR firms. Learn how to use your competitors to your advantage and compile a list of possible candidates.
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3 minBudgeting lesson 32 CQ
Discover some of the considerations to take into account before settling on a PR budget, and learn how to be realistic with your money and your outcomes.
with TJ WalkerDiscover some of the considerations to take into account before settling on a PR budget, and learn how to be realistic with your money and your outcomes.
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3 minMarketing lesson 42 CQ
Media expert TJ Walker discusses the important protocol for contacting PR firms for hire. Learn how to write an effective proposal email and more!
with TJ WalkerMedia expert TJ Walker discusses the important protocol for contacting PR firms for hire. Learn how to write an effective proposal email and more!
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6 minMarketing lesson 54 CQ
Media expert TJ Walker shares his advice for meeting with a possible PR firm for the first time. Learn what to look for and how to assess their presentation.
with TJ WalkerMedia expert TJ Walker shares his advice for meeting with a possible PR firm for the first time. Learn what to look for and how to assess their presentation.
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6 minMarketing lesson 64 CQ
Media expert TJ Walker shares what to look for in a PR firm pitch. Then, learn how to request a formal proposal from your narrowed down candidate pool.
with TJ WalkerMedia expert TJ Walker shares what to look for in a PR firm pitch. Then, learn how to request a formal proposal from your narrowed down candidate pool.
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3 minMarketing lesson 72 CQ
Learn the importance of knowing who your specific point of contact from a PR firm will be and requesting references for this individual's past work.
with TJ WalkerLearn the importance of knowing who your specific point of contact from a PR firm will be and requesting references for this individual's past work.
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7 minMarketing lesson 84 CQ
Learn how to examine a contract with a PR firm, and discover the best ways to work with and communicate with your new agency to see maximum results.
with TJ WalkerLearn how to examine a contract with a PR firm, and discover the best ways to work with and communicate with your new agency to see maximum results.
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636 min6-part Marketing course22 CQ
In this course, develop essential podcast presentation skills from leading media trainer TJ Walker. Get expert advice on picking a topic, formatting a podcast, improving your speaking style, and more!
with TJ WalkerIn this course, develop essential podcast presentation skills from leading media trainer TJ Walker. Get expert advice on picking a topic, formatting a podcast, improving your speaking style, and more!
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533 min5-part Public Speaking course19 CQ
Have you ever lost your train of thought mid-speech? Or had PowerPoint technological issues? In this course, learn how to recover from public speaking mistakes and deliver with confidence.
with TJ WalkerHave you ever lost your train of thought mid-speech? Or had PowerPoint technological issues? In this course, learn how to recover from public speaking mistakes and deliver with confidence.
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726 min7-part Public Speaking course16 CQ
From giving great sound bites, to exemplifying proper radio interview etiquette, learn how to deliver a great radio interview in this advice-filled media course.
with TJ WalkerFrom giving great sound bites, to exemplifying proper radio interview etiquette, learn how to deliver a great radio interview in this advice-filled media course.
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1035 min10-part Communication course24 CQ
In this series of lessons, media presentation expert TJ Walker presents tips and guidelines for sounding professional on the phone, from using technology effectively to avoiding verbal tics.
with TJ WalkerIn this series of lessons, media presentation expert TJ Walker presents tips and guidelines for sounding professional on the phone, from using technology effectively to avoiding verbal tics.
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635 min6-part Sales course21 CQ
Giving a killer sales presentation is more than just reading facts off a Powerpoint. Learn how to give persuasive and meaningful business presentations with this course from media coach TJ Walker.
with TJ WalkerGiving a killer sales presentation is more than just reading facts off a Powerpoint. Learn how to give persuasive and meaningful business presentations with this course from media coach TJ Walker.
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961 min9-part Public Relations course34 CQ
With proper crisis strategy and artful communication, executives in the oil and gas industry can reduce or prevent bad press from an oil spill or other disaster. Learn how in this course.
with TJ WalkerWith proper crisis strategy and artful communication, executives in the oil and gas industry can reduce or prevent bad press from an oil spill or other disaster. Learn how in this course.
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754 min7-part Public Relations course30 CQ
Whether a plane crashes, or a jet goes missing, this course for airline executives helps those responsible for interfacing with the media prepare a crisis communications plan and handle disasters.
with TJ WalkerWhether a plane crashes, or a jet goes missing, this course for airline executives helps those responsible for interfacing with the media prepare a crisis communications plan and handle disasters.
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965 min9-part Public Relations course37 CQ
In this course from media training expert TJ Walker, learn how you and your ideas can get picked up by mainstream media outlets by you producing consistent, online content with PR hooks.
with TJ WalkerIn this course from media training expert TJ Walker, learn how you and your ideas can get picked up by mainstream media outlets by you producing consistent, online content with PR hooks.
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1190 min11-part Public Relations course50 CQ
Winning a beauty pageant takes more than good looks—successful contestants learn how to engage with the media. This course covers the basic media skills you need to stay on message and project poise.
with TJ WalkerWinning a beauty pageant takes more than good looks—successful contestants learn how to engage with the media. This course covers the basic media skills you need to stay on message and project poise.
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2796 min27-part Career Growth course66 CQ
In this media training course for healthcare professionals, you'll learn how to look your best on camera, stay on message, create useful sound bites, and use tough questions to your advantage.
with TJ WalkerIn this media training course for healthcare professionals, you'll learn how to look your best on camera, stay on message, create useful sound bites, and use tough questions to your advantage.