In this lesson, learn public relations techniques for avoiding defensive language, stalling for time, and going off the record or on background.
In this media training lesson, learn what words and phrases you should avoid during a recorded interview and get expert advice on dealing with media bias.
The more skill you have working with reporters, the more control you have over media interviews. Learn tips for managing quotes, and creating story ideas.
Media interviews during a crisis are challenging when layers get involved. Learn how to minimize exposure to liability, and review how to control the message.
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