How to Hire a PR Firm

24 CQ
8 Lessons
Course Info
Previous...
  • Playing
    Free
    3 CQ
    1. Preparing to Hire a PR Firm
    A lesson with TJ Walker
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    From understanding your company's larger business strategy, to identifying the media placement that's best for you, learn how to prepare to hire a PR firm.

    Preparing to Hire a PR Firm
    with TJ Walker

    From understanding your company's larger business strategy, to identifying the media placement that's best for you, learn how to prepare to hire a PR firm.

  • Playing
    3 CQ
    2. Researching Potential PR Firms
    A lesson with TJ Walker
    View lesson

    Gain expert tips for researching potential PR firms. Learn how to use your competitors to your advantage and compile a list of possible candidates.

    Researching Potential PR Firms
    with TJ Walker

    Gain expert tips for researching potential PR firms. Learn how to use your competitors to your advantage and compile a list of possible candidates.

  • Playing
    2 CQ
    3. Determining a PR Budget
    A lesson with TJ Walker
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    Discover some of the considerations to take into account before settling on a PR budget, and learn how to be realistic with your money and your outcomes.

    Determining a PR Budget
    with TJ Walker

    Discover some of the considerations to take into account before settling on a PR budget, and learn how to be realistic with your money and your outcomes.

  • Playing
    2 CQ
    4. Contacting PR Firms for Hire
    A lesson with TJ Walker
    View lesson

    Media expert TJ Walker discusses the important protocol for contacting PR firms for hire. Learn how to write an effective proposal email and more!

    Contacting PR Firms for Hire
    with TJ Walker

    Media expert TJ Walker discusses the important protocol for contacting PR firms for hire. Learn how to write an effective proposal email and more!

  • Playing
    4 CQ
    5. Meeting with Possible PR Firms
    A lesson with TJ Walker
    View lesson

    Media expert TJ Walker shares his advice for meeting with a possible PR firm for the first time. Learn what to look for and how to assess their presentation.

    Meeting with Possible PR Firms
    with TJ Walker

    Media expert TJ Walker shares his advice for meeting with a possible PR firm for the first time. Learn what to look for and how to assess their presentation.

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