Speaking as a Government Spokesperson

Did you know that there is a "sweet spot" of media messaging? In this lesson learn the importance of a positive stance and quantifiable results.

In this lesson, continue to craft media messages that convey your key points, and start thinking about messaging as a means of positive problem solving.

Controlling what you say is key to acing a media interview. In this lesson, TJ Walker discusses how to stay on message and answer difficult questions.

Learn to craft compelling sound bites in this lesson! Media coach TJ Walker explains how to plan sound bites and prepared messages and ensure they are quoted.

In this lesson, media coach TJ Walker continues to discuss sound bites—specifically, what to say (and not say) in a media interview in order to get quoted.