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August 9, 2024

A good performance on social media can secure Olympic riches

4 CQ

From the BBC World Service: There’s been a lot of talk about the Olympics’ boost to Paris’ economy, but what about the athletes themselves? The all-encompassing influence of social media looks set to create some surprising winners. And breaking — better known as breakdancing — makes its Olympics debut, yet it’s not in the line-up for the LA games in 2028. Now could be the chance to grab the spotlight and secure some funding.

Aired August 9, 2024

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