Rebranding to Grow Your Business
An 11-part course with Dr. Gigi Johnson
Start Free Preview Start CourseCourse Overview
Teacher
Dr. Gigi Johnson has taught digital marketing and branding for musicians and for music organizations in the UCLA Herb Alpert School of Music since 2010. Until 2005, she was Executive Director of the Entertainment and Media Management Institute at the... View ProfileDetails
- Total Time 2 hr, 2 min
- Lessons 11
- Attachments 33
- Exercises 68
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66 CQ
11 Lessons in This Course
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3 minFREEMarketing lesson 1Free2 CQ
What is a brand? What value can a brand bring to your company? Discover the nature of the connection between individuals and brands right here!
with Dr. Gigi JohnsonWhat is a brand? What value can a brand bring to your company? Discover the nature of the connection between individuals and brands right here!
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16 minManagement lesson 29 CQ
How can you understand your brand? Researching competitors can provide a wealth of information, and this marketing data is right at your fingertips!
with Dr. Gigi JohnsonHow can you understand your brand? Researching competitors can provide a wealth of information, and this marketing data is right at your fingertips!
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17 minMarketing lesson 39 CQ
In this marketing lesson, learn all about the four P's: product, price, place, and promotion. Discover how each of these concepts applies to your brand!
with Dr. Gigi JohnsonIn this marketing lesson, learn all about the four P's: product, price, place, and promotion. Discover how each of these concepts applies to your brand!
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12 minWeb Development lesson 47 CQ
How should you plan marketing messages? Regardless of the approach you are taking to date, discover how to use Google Analytics to evaluate your plans!
with Dr. Gigi JohnsonHow should you plan marketing messages? Regardless of the approach you are taking to date, discover how to use Google Analytics to evaluate your plans!
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8 minWeb Development lesson 55 CQ
How is your brand perceived? In this marketing lesson, take a look at brand attributes, brand promise, brand voice, and overall clarity for customers.
with Dr. Gigi JohnsonHow is your brand perceived? In this marketing lesson, take a look at brand attributes, brand promise, brand voice, and overall clarity for customers.
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17 minWeb Development lesson 69 CQ
Is your website the bedrock of your brand, or a big distraction? Discover the basics of website design, usability, and effective brand marketing messages.
with Dr. Gigi JohnsonIs your website the bedrock of your brand, or a big distraction? Discover the basics of website design, usability, and effective brand marketing messages.
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14 minWeb Development lesson 78 CQ
Does your social media send traffic to the right places? The tools presented here will help you move to an active marketing funnel for your brand!
with Dr. Gigi JohnsonDoes your social media send traffic to the right places? The tools presented here will help you move to an active marketing funnel for your brand!
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10 minMarketing lesson 86 CQ
How much should you be spending per customer to get your brand out there? In this lesson discover the Pareto Principle and learn how to spend wisely.
with Dr. Gigi JohnsonHow much should you be spending per customer to get your brand out there? In this lesson discover the Pareto Principle and learn how to spend wisely.
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5 minWeb Development lesson 93 CQ
Explore building community around your brand by finding the strong voices and community influencers who are driving great conversation in this marketing lesson!
with Dr. Gigi JohnsonExplore building community around your brand by finding the strong voices and community influencers who are driving great conversation in this marketing lesson!
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11 minWeb Development lesson 106 CQ
After putting in such hard work building your brand, it's essential to set up systems to measure when and how key performance indicators (KPIs) are achieved.
with Dr. Gigi JohnsonAfter putting in such hard work building your brand, it's essential to set up systems to measure when and how key performance indicators (KPIs) are achieved.
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3 minMarketing lesson 112 CQ
This process of rebranding isn't something that just happens once. It is a continual process requirement the right measurements and processes.
with Dr. Gigi JohnsonThis process of rebranding isn't something that just happens once. It is a continual process requirement the right measurements and processes.
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995 min9-part Marketing course50 CQ
Building a brand and connecting with a fan base is an important step for every musician. In this course, learn the secret to successful music marketing and digital music distribution.
with Dr. Gigi JohnsonBuilding a brand and connecting with a fan base is an important step for every musician. In this course, learn the secret to successful music marketing and digital music distribution.
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10117 min10-part Entrepreneurship course64 CQ
Ready to turn your dream project into reality? In this course, learn about crowdfunding platforms, producing videos, and promoting your campaign to achieve—or even exceed—your fundraising goals!
Ready to turn your dream project into reality? In this course, learn about crowdfunding platforms, producing videos, and promoting your campaign to achieve—or even exceed—your fundraising goals!
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332 min3-part Entrepreneurship course18 CQ
In this course from entrepreneur Patrick Bet-David, learn key tips for creating healthy business growth, such as writing a combined life and business plan and hiring employees based on four qualities.
with Patrick Bet-DavidIn this course from entrepreneur Patrick Bet-David, learn key tips for creating healthy business growth, such as writing a combined life and business plan and hiring employees based on four qualities.
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856 min8-part Entrepreneurship course31 CQ
Are you brimming with great business ideas, but not sure where to start? In this course, learn how to generate, filter, and flesh out business ideas for maximum feasibility and profitability.
with Bruce WadeAre you brimming with great business ideas, but not sure where to start? In this course, learn how to generate, filter, and flesh out business ideas for maximum feasibility and profitability.
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640 min6-part Entrepreneurship course23 CQ
What are digital information products and how can they help your business grow? In this course, learn how to create information products that'll generate new leads and satisfy existing customers.
with Vladimir RaykovWhat are digital information products and how can they help your business grow? In this course, learn how to create information products that'll generate new leads and satisfy existing customers.
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423 min4-part Entrepreneurship course14 CQ
In search of ways to boost your self-motivation? This course reveals ten actionable tips for helping to motivate yourself when you hit roadblocks during your entrepreneurial adventures.
with Thomas JIn search of ways to boost your self-motivation? This course reveals ten actionable tips for helping to motivate yourself when you hit roadblocks during your entrepreneurial adventures.
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79593 min79-part Microsoft Office course337 CQ
Pivot tables make data analysis and visualization fun! This extensive course explores how to apply the powerful Microsoft Excel pivot table feature to create reports that impress any audience.
with MyExcelOnlinePivot tables make data analysis and visualization fun! This extensive course explores how to apply the powerful Microsoft Excel pivot table feature to create reports that impress any audience.
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889 min8-part Analytics course49 CQ
Want to improve your website’s SEO? In this course, Collin from White List Marketing Firm shares how to reach the top of Google search results using simple, proven white hat SEO strategy.
with Collin McAdamsWant to improve your website’s SEO? In this course, Collin from White List Marketing Firm shares how to reach the top of Google search results using simple, proven white hat SEO strategy.
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16187 min16-part Analytics course100 CQ
Google Analytics is an essential tool for any online marketer. In this course for beginners, get a comprehensive overview of how to use it to track and report valuable data about your website.
with EduonixGoogle Analytics is an essential tool for any online marketer. In this course for beginners, get a comprehensive overview of how to use it to track and report valuable data about your website.
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11122 min11-part Entrepreneurship course66 CQ
Growing a business is much easier with a solid brand in place. Digital marketing expert Dr. Gigi Johnson reveals how to analyze web data to design the launch—or re-launch—of your business.
with Dr. Gigi JohnsonGrowing a business is much easier with a solid brand in place. Digital marketing expert Dr. Gigi Johnson reveals how to analyze web data to design the launch—or re-launch—of your business.
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26150 min26-part Microsoft Office course89 CQ
Discover some of Microsoft Excel's most handy formulas, shortcuts, and add-ins in this course. From sorting through data, to using a solver to optimize values, increase your Excel productivity today.
Discover some of Microsoft Excel's most handy formulas, shortcuts, and add-ins in this course. From sorting through data, to using a solver to optimize values, increase your Excel productivity today.
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10151 min10-part Marketing course79 CQ
The internet is a vast world waiting for you to utilize its marketing resources. Internet marketing expert NT Izuchi shares invaluable secrets to getting site visitors and ultimately, paid customers.
with NT IzuchiThe internet is a vast world waiting for you to utilize its marketing resources. Internet marketing expert NT Izuchi shares invaluable secrets to getting site visitors and ultimately, paid customers.
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880 min8-part Entrepreneurship course44 CQ
Join in with this course from Bitesize Business School to review the basics of branding. Covered are tips for creating a cohesive brand using the perfect company name, logo, website, and more.
Join in with this course from Bitesize Business School to review the basics of branding. Covered are tips for creating a cohesive brand using the perfect company name, logo, website, and more.
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1098 min10-part Marketing course55 CQ
Learn how to use stories to market your business and gain trusted customers! Content marketing ninja Kevin Campbell breaks down tried and true story-selling methods with real-world examples.
with Kevin Campbell FilmsLearn how to use stories to market your business and gain trusted customers! Content marketing ninja Kevin Campbell breaks down tried and true story-selling methods with real-world examples.
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640 min6-part Entrepreneurship course23 CQ
What are digital information products and how can they help your business grow? In this course, learn how to create information products that'll generate new leads and satisfy existing customers.
with Vladimir RaykovWhat are digital information products and how can they help your business grow? In this course, learn how to create information products that'll generate new leads and satisfy existing customers.
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524 min5-part Social Media course15 CQ
Would you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.
with Vladimir RaykovWould you like to add thousands of followers to your Instagram account for free? In this social media marketing course for beginners, learn strategies to boost your presence on social media.