Facebook Marketing and Advertising

64 CQ
22 Lessons
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    2 CQ
    6. Tracking Conversions on Facebook
    A lesson with Jerry Banfield
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    How effective are your Facebook ads? In this lesson, learn how to setup Facebook conversion tracking to monitor click-through rates on your website.

    How effective are your Facebook ads? In this lesson, learn how to setup Facebook conversion tracking to monitor click-through rates on your website.

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    3 CQ
    7. Targeted Facebook Marketing
    A lesson with Jerry Banfield
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    Improve your social media marketing skills and learn how to tweak the user experience on a business Facebook page to attract the right customers.

    Improve your social media marketing skills and learn how to tweak the user experience on a business Facebook page to attract the right customers.

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    2 CQ
    8. Using the Ads Manager in Facebook
    A lesson with Jerry Banfield
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    Learn how to use the Facebook Ads Manager to create social media marketing campaigns for several accounts and track your pay-per-click budget.

    Learn how to use the Facebook Ads Manager to create social media marketing campaigns for several accounts and track your pay-per-click budget.

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    3 CQ
    9. Creating a Basic Facebook Ad
    A lesson with Jerry Banfield
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    Follow along with this lesson to learn the process of setting up a Facebook ad, and learn how to use the Ads Manager's audience targeting features.

    Follow along with this lesson to learn the process of setting up a Facebook ad, and learn how to use the Ads Manager's audience targeting features.

  • Playing
    3 CQ
    10. Choosing Images for Facebook Ads
    A lesson with Jerry Banfield
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    Increase engagement with your Facebook ads by learning how to upload, select, and reposition professional images without breaking any copyright laws.

    Increase engagement with your Facebook ads by learning how to upload, select, and reposition professional images without breaking any copyright laws.

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