How to Use Google Analytics

Discover how to add report shortcuts to remember your preconfigured Google Analytics reporting settings; then, learn all about intelligence events.

Learn how to read and interpret Google Analytics audience data to help you better understand the unique characteristics of your website visitors.

Learn how to find out which operating systems, browsers, and other technologies your online visitors are using with the Google Analytics technology reports.

Learn what drives traffic to your website by exploring the channel groupings, as well as referrals and campaign reports, available in Google Analytics.

Explore the social reports and SEO optimization reports available within Google Analytics to see how keyword queries and social media drive website traffic.