As a new business, your company’s reputation is everything. Learn how to use public relations and publicity to promote your small business or startup.
Learn how sales promotions, product samples, events & experiences, contests, personal selling, and direct marketing can help your small business succeed!
A startup business is only as good as its ability to get the word out. Create a marketing plan to build your brand identity and bring in new customers!
A good business plan will give your startup or small business a solid foundation. Learn the basics of operational and organizational planning in this lesson.
As a startup entrepreneur or small business owner, your financial records are everything. Learn about the key financial statements you’ll need.
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