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Nerdy Curio

December 1, 2016

Bigger Glasses Rack Up More Wine Sales

2 CQ

Thanksgiving may be one week past, but for many, holiday indulgence is in full swing. If your belly is feeling a bit more full these days (and your wallets a little less so), you might want to pay attention to the size of the glasses you are drinking from. Today’s Curio from 60-Second Science examines how an English bar used the illusion of smaller wine servings to boost sales.

Aired August 6, 2016

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